Senior Marketing Executive - Fixed Term

About Us

At TANK, we’re proudly Kiwi-owned and operated, having served community for nearly three decades with fast, fresh, healthy and delicious food – made with care, passion and local ingredients. We aim to inspire balanced, feel-good living and create genuine connections, one smoothie, juice, salad or wrap at a time.

With 90 locations across New Zealand, our stores are hubs for health enthusiasts and flavour lovers alike. We’re the go-to destination for fast food and drinks that make you feel good inside.

We’re always evolving - from our food and stores to how we support our team and customers. With exciting projects on the horizon across sustainability, platforms & systems, external branding and strengthening our internal culture, now is the perfect time to join us.

If you’re passionate about promoting a healthy lifestyle and thrive in a fast-paced, dynamic and people-focused environment, this is your opportunity to blend your love for wellbeing with a rewarding role at TANK.

About the Role

We’re looking for a 3.5 month fixed term Senior Marketing Executive to start in April. This role will own in-house design and drive our retail marketing and CRM programmes from strategy through to execution and analysis.

This role leads customer-facing campaigns across in-store channels, digital platforms, and customer databases to grow engagement, loyalty and sales.

You’ll balance hands-on delivery with strategic input, working within the frameworks set by the Head of Marketing while having the autonomy to make campaign-level decisions and optimise performance.

What you'll be responsible for:

• Lead retail marketing and CRM campaigns end-to-end - planning, targeting, execution, reporting and optimisation


• Create and deliver in-house design assets including marketing materials, menus and signage using Adobe Suite, Canva and related tools.
  


• Contribute to packaging and branding initiative and supporting internal teams


• Develop and optimise CRM programmes including email, app notifications and loyalty and customer communications
  


• Manage the retail promotional calendar and forecast campaign impact on foot traffic and sales


• Drive growth and performance across CRM and loyalty programmes


• Ensure brand consistency and accuracy across all retail and digital platforms
  


• Lead cross-channel campaigns such as app launches, seasonal promotions and CRM activations


• Analyse campaign performance and deliver insights and recommendations


• Manage paid social campaigns and content across Meta and TikTok, including execution optimisation and performance tracking


• Support activity and community engagement to grow brand presence


• Track campaign budgets, costs and ROI


• Act as a key contact for leadership, agencies and external partners


• Represent marketing in cross-functional projects


• Work closely with Activations and Brand Executive to help out where necessary maintain brand consistency

What you’ll bring:

• 3 years' experience in Marketing Executive role


• Experienced in Design, CRM, Social Media and Project Management


• Ideally have experience in retail marketing, CRM or campaign management


• Strong analytical mindset with the ability to turn data into actionable insights


• Experience managing multi-channel campaigns and promotional calendars


• Familiarity with CRM platforms, customer databases and marketing systems


• Proficiency in Adobe Creative Suite, Canva or similar design tools


• Excellent project management and stakeholder management skills