Senior Marketing Specialist

The opportunity

This is a unique opportunity to join our Urban Development Communications team as a Senior Marketing Specialist.

Our region is buzzing with development as Auckland Council delivers the programme that will transform our city into a people-friendly and internationally-competitive destination that we can all be proud of – one that is distinctly Tāmaki Makaurau.

As a senior member of the team, you’ll be responsible for developing and delivering marketing strategies, plans and campaigns that support the outcomes of the entire urban development programme (projects across growth, planning, infrastructure and city centre) and show how Auckland Council is building a better Auckland.

We’re talking insight-led marketing strategies (including content marketing) and plans, leading campaign development, managing campaign relationships with creative and media agencies, meeting budget and reporting requirements, and supporting the creation of content for varied communication channels.

Day to day you can expect to:
• Build on existing relationships with partners, suppliers, and multiple internal and external stakeholders
• Coordinate the bi-annual city centre research, in conjunction with the department’s research team
• Provide strategic advice to the Urban Development Communications team to support integrated and effective marketing and communications planning
• Lead the development and delivery of the Auckland’s Future in Progress insight-informed campaigns and collateral, including brand management, creative and media briefs, content marketing plans and Auckland’s Future in Progress website development
• Manage the day-to-day relationships with creative and media agencies, including preparing briefs and overseeing workflow and delivery
• Drive awareness of the Urban Development programme
• Develop content both written and video for digital platforms
• Initiate and assess research for insights to deliver effective marketing and communications initiatives and undertake post implementation reviews including performance measurement.

You can view a copy of the position description

He kōrero mōu: About you

As a marketing and communications professional, this role will utilise your solid and proven strategic communications expertise and flair for developing and delivering clever marketing strategies that inspire and excite.

To be successful in this role you will need to be:

• able to build strong, positive relationships in a dynamic and complex environment and work collaboratively with multiple stakeholders.
• a strong strategic and creative thinker.
• solutions focussed with a natural drive to deliver exceptional results.
• at a high level of marketing expertise including delivery and strategic development.
• good at writing copy and developing content for digital platforms.

Ngā āhuatanga kei a mātou: What we offer

This role comes with a level of diversity and complexity you’ll not find very often, along with the chance to engage Aucklanders in the transformation of our city. It’s exciting, and you’ll have the opportunity to use your fresh, innovative thinking to deliver something innovative and engaging, that builds a sense of pride in our city.

Auckland Council is one of the largest local authorities in the South Pacific providing essential services and facilities to more than 1.5 million people. We are progressive socially, culturally, and environmentally while we work towards creating change having an impact on our journey to becoming a world-class city for our ratepayers and residents.

In return for your hard work, you can expect a flexible and supportive work environment.

Ehara taku toa, he takitahi, he toa takitini
My success is not mine alone, but the success of many.

You’ll have access to a range of fantastic Auckland Council benefits, including discounted Leisure Centre membership and a range of other partnership discounts!