Senior Marketing Specialist - SMARTLY

A bit about Smartly, a Datacom Company

We exist to make it simpler for Kiwi businesses to look after their people. We’re known as the simple way to sort your payroll for over 20,000 businesses. Our slick software combined with our awesome support team helps businesses pay their people on time, accurately and in line with legislation.

As a fast-growing FinTech expanding into adjacent markets, Smartly offers a fast-paced, fun work environment with great opportunities for personal and professional development.

About the Role (your why)
We are looking for a dynamic Senior Marketing Specialist to join Smartly’s high-performing Marketing team. This senior role is pivotal in driving Smartly’s growth through the design and delivery of integrated marketing campaigns, compelling content programs, and engaging events that resonate with target audiences and strengthen customer acquisition and retention.

You’ll create connected content and event loops — building momentum across channels and touchpoints to maximise awareness, engagement, and conversion. Combining strategic thinking with hands-on execution, you’ll work closely with internal teams and external partners to bring bold marketing ideas to life. Your modern approach and awareness of emerging marketing trends will help ensure Smartly’s activity remains innovative, effective, and aligned to best practice.

Our offices are based in Lower Hutt. We like to bring people together in person when we can, but we are mindful of the benefits of working from home for work-life balance. The team currently has 2 in-office days together each week.

What you’ll do
At the moment, as Senior Marketing Specialist you will be focused on:

• Designing, delivering, and measuring integrated marketing programs that combine content, campaigns, and events to drive awareness, engagement, and lead generation.
• Planning and executing events — from webinars to flagship experiences — ensuring impact and clear ROI.
• Developing and maintaining a high-performing content calendar across digital and event channels.
• Collaborating cross-functionally with Sales, Product, and Customer Success teams to ensure initiatives are customer-centric and aligned to revenue goals.
• Managing agency partners and event vendors to deliver quality programs on time and on budget.
• Leveraging marketing technology and automation platforms to improve efficiency and scalability.
• Monitoring industry trends, applying a test-and-learn approach to optimise campaigns.

We are a pretty agile company, and are keen to respond to customer, technology, and internal stakeholders’ changing requirements — this means we often evolve in our roles to meet those needs.

What you’ll bring

Required experience:
• At least 6 years’ experience in multi-channel B2B marketing
• Proven track record of achieving or exceeding growth targets
• Experience delivering successful in-person and virtual events
• Strong background in content creation and campaign measurement
• Experience managing agencies and external vendors
• Solid project management skills with competing priorities
• Comprehensive understanding of SaaS metrics and growth levers

Nice to have:
• Experience with Salesforce, HubSpot or Dynamics
• Tertiary qualification in Marketing or related discipline
• Knowledge of emerging content formats and event innovations

What You'll Get

• An attractive salary
• Great employee benefits including Health and Life Insurance
• Flexible working – work from home up to three days a week
• Conveniently located right next to the Lower Hutt shopping mall
• Awesome company-wide culture – we love a massive morning tea, an epic work party, and the random rolling lunch
• We’re also truly passionate about our people and seeing them thrive