Senior Media Executive (TV, OOH, Radio) - Urgent

• Company Type: Media Agency
• Role: Media Exec OR Senior Media Exec
• Channels: TV, OOH, Radio
• Clients to Manage: 1
• Salary for Exec: 65K to 75K Package (All inclusive)
• Salary for Senior Exec: 75K to 85K Package (All inclusive)

Roles & Responsibilities

1. Campaign Implementation

• Execute media plans by placing ads across selected channels. Ensure that all ads are launched on schedule and run as planned.
• Identify the best mix of media channels (TV, OOH, Radio, Print) to achieve campaign objectives.
• Collaborate with clients and internal teams to understand campaign objectives and target audiences.

2. Campaign Optimization & Monitoring

• Continuously monitor campaign performance using analytics tools and data from media partners.
• Track key performance indicators (KPIs) such as reach, impressions, engagement, and conversions.
• Analyze campaign data to identify underperforming areas and opportunities for improvement.
• Adjust media placements, creative elements, and budgets to enhance campaign effectiveness.

3. Campaign Reporting

• Gather data from various sources, including media partners, internal tracking systems, and third-party analytics tools.
• Analyze campaign performance data to derive insights and evaluate success against objectives.
• Compile comprehensive reports that include campaign metrics, insights, and recommendations.

4. Client Communication

• Provide clients with regular updates on campaign progress and performance. Communicate any changes, optimizations, or issues promptly.
• Prepare and deliver presentations to clients, highlighting campaign results and insights.
• Collaborate with clients to adjust strategies and plans based on feedback and evolving objectives.
• Maintain strong, positive relationships with clients through effective communication and service.

What we are looking for

• 1-3+ years experience in media planning and trading in an agency.
• Implementing the buying and delivery of TV, outdoor, radio, and direct digital partnership campaigns.
• Experience in monitoring campaign performance across all media through systems such as IE Pegasus, eTAM, ERAM, Nielsen Adviews, Spectra, TV Map
• Ability to track and report on annual deals, and manage overall budgets and commitments.
• Strong relationships with media partners, clients, and internal stakeholders, as well as the ability to work closely with Managers & Directors.

Yugal Bhatia ( Yoogle )
[email protected]
www.linkedin.com/in/yugal-paxus

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.