Senior Product Marketing Manager

Serko is a cutting-edge tech platform in global business travel & expense technology. When you join Serko, you become part of a team of passionate travellers and technologists bringing people together, using the world’s leading business travel marketplace. We are proud to be an equal opportunity employer, we embrace the richness of diversity, showing up authentically to create a positive impact and there is an exciting road ahead of us at a time where travel needs real, impactful change. We’re hiring people from different backgrounds, experiences, abilities, and perspectives to help us build a world-class team and product.

Make an impact

Join a Global Powerhouse in Product Marketing. Step into a high-impact role through our exclusive partnership with Booking.com. You will work closely with our internal Marketing, product and data teams as well as the Booking.com for Business marketing and sales team (Amsterdam-based) and their product lead (Singapore) to develop and execute initiatives that optimise acquisition, activation, and retention. 

You will become the ultimate authority on our users. By diving deep into market trends and competitor landscapes, you’ll uncover the "why" behind every customer decision. You won’t just be guessing; you’ll be the strategic architect using data-driven insights to help our product teams build messaging that doesn't just reach buyers—it resonates with them.

What you will be doing

• Partner with Product and Marketing to craft a high-impact narrative that doesn't just reach target personas – it strikes a chord and compels action
• Develop and execute a go-to-market strategy for new product offerings and enhancements 
• Create a high-performance toolkit of marketing collateral and in-product templates that arm our internal stakeholders with everything they need to win
• You will be the primary driver behind the metrics that matter, owning initiatives that spark Activation, Adoption, Retention and Expansion and working with cross-functional teams to deliver 
• Work with our data team to define the audience logic, segmentation rules that ensure the right message hits the right user
• Build the infrastructure that empowers the marketing team to self-serve data, turning raw numbers into actionable growth strategies.

What you will bring to the team

• Proven track record of high-growth experience across Product, Growth or Lifecycle Marketing, especially within the fast-paced B2B SaaS ecosystem
• You are the ‘glue’ between departments, with a talent for rallying product, engineering and commercial teams around an ambitious vision
• You are the master storyteller, turning complex technical features into compelling narratives for presentations and content
• Comfort working with data, segmentation logic and experimentation frameworks
• You are a steady hand in a fast-moving environment, known for your strategic poise and your ability to map out a clear path forward in the face of ambiguity.

At Serko, we aim to create a place where people can come and do their best work.  This means you’ll be operating in an environment with great tools and support to enable you to perform at the highest level of your abilities, producing high-quality and delivering innovative and efficient results. Our people are fully engaged, continuously improving, and encouraged to make an impact.

Some of the benefits of working at Serko are:

• A competitive base salary and discretionary incentive plan based on individual and company performance
• KiwiSaver covered with employee contributions matches up to 3% of salary, and life insurance.
• Health & Wellbeing: Discounted Southern Cross Health Insurance, access to confidential support, guidance and counselling service, wellbeing and voluntary leave, and free flu shots.
• Parental Leave Coverage: 20 weeks on full pay, return-to-work support, plus partners' 3 weeks of paid leave.
• Focus on development: Access to a learning & development platform, committed budget and opportunity for you to own your career pathways.