Social Media, Community & Content Manager – Hunters Element - Innovative Company

Our Company 

Evolve Outdoors was founded in 2002 to create the highest performing hunting & fishing apparel imaginable. We‘re now NZAU’s leading hunt/fish business and growing fast, with our hearts set on transforming the global specialist hunting apparel industry for good. 

Our goal is to build the world's most sustainably innovative hunting apparel brand by designing and making the highest-performing, longest-lasting, specialist hunting apparel, while striving to reduce our environmental impact to zero. 

Our Mission 

We exist to unleash boundless wild adventures. 

Our Values: 

• The experience is everything. 
• Always innovate. 
• Leave only trails. 

Reporting to 

Marketing Manager, Hunters Element, this role is ultimately accountable to the Chief Growth Officer. 

The purpose of this position 

To be the caretaker of Hunters Element’s online presence – our digital custodian – curating, growing and nurturing loyalty and community around our brand, through outstanding content strategy, planning, creation, and execution. Reporting to and closely collaborating with the Hunters Element Marketing Manager, this role is responsible for inbound marketing activities, including social media, blogs, EDM flows, loyalty, and influencer activity, and supports the E-commerce Manager’s efforts by generating reach and engagement. 

Guided by the brand strategy and with support from the Hunters Element Marketing Manager, this role leads community management and content marketing through:   

• Content strategy & planning  
• Management of organic brand social media channels, including content planning & scheduling 
• Customer engagement, and reporting with a focus on social media and email key performance indicators (KPIs), and providing recommendations for content strategy based on the findings  
• EDM scheduling and database and segment updating according to audience strategy 
• Ownership of automated EDM flows and updating our flows when necessary to best execute the brand strategy and goals 
• Oversight of the pro-teamer and influencer program, ensuring strategic growth in key markets, and influencer contract negotiation in consort with the Brand Manager and Head of Department 
• Handling community seeding and sponsorship requests, including holding accountability of this budget line and tracking expenditure  
• Crafting image and video content for social media accounts (supported by the Creative team)   
• Setting and implementing social media and communication campaigns to align with marketing strategies   
• Writing engaging copy   
• Moderating community conversations and using appropriate social listening tool(s) for business use and insight 
• Monitoring and reporting on feedback and online reviews   
• Organising and participating in events to build community and boost brand awareness  
• Building relationships with customers, potential customers, industry professionals and journalists   
• Staying up to date with digital tech trends, esp organic social   
• Assisting the E-commerce manager with the execution and roll-out of a customer loyalty program  
• Tracking, analysing & reporting content performance metrics, and adjusting content planning accordingly 

Work with the marketing manager to develop content strategy for Hunters Element that supports company and brand strategic objectives, and amplifies key themes that underscore the brand’s key point of difference 

Develop a content plan & schedule/calendar aligned to the marketing plan, and defining key activities across earned and owned media 

Collaborate with product design and creative teams to produce high quality content, from social media posts, video scripts, and long-form articles to guides, EDM’s, video & downloadable content. 

Research, write and create engaging, accurate, and valuable content for specific audiences.  

Track, analyse, update, and repurpose content for all brand organic channels. 

Collaborate with the Marketing Manager and E-Commerce Manager to plan the EDM schedule in line with the marketing plan, and seasonal calendar.  

Create and release regular email content to a high standard. 

Manage and grow the HE email database 

Implement and improve email flows and email-based sales growth strategies. 

Manage all HE SM channels, including content planning, execution & performance tracking  

Grow our brand following and share of voice across all agreed SM channels 

Moderate community conversations 

Characteristics 

• Values alignment 
• Able to manage well in a team environment 
• Able to work effectively and efficiently 
• Positive attitude to work and working with others 
• Take pride in work outputs 
• Able to make sound decisions 
• High personal standards 
• Excellent writing (copy) skills 

Core Behaviours 

• Actively contribute to the team culture and have fun. 
• Punctual, well organised and always striving to deliver 
• Act with honesty and integrity. Lead others by example 
• Loyal to the company, courteous to customers and respect other staff 
• Love a challenge and always looking for better ways to do things 
• Make it happen