Trade Marketing Representative

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

The role of the Trade Marketing Representative (TMR) involves managing a designated geographical area, known as a “patch.” The job requires commercial business insight, planning skills, a focus on outcomes and energy with enthusiasm for success.

Your key responsibilities will include:

• Achieve all operational targets (call rate, activity completion, conversion), maintain accurate IVY system data, follow the 8-step call process, upload relevant category photos, and deliver strong in-store execution.


• Effectively plan campaigns, build and manage patch plans, prioritise tasks, meet deadlines without supervision, and allocate resources using ROI principles to maximise impact.


• Apply knowledge of category dynamics, brand and channel performance, margins, pricing, and regulatory requirements to influence retailer decisions and drive profitability.


• Use data insights (Power BI, TMR Toolkit) to negotiate with retailers, adapt plans to store needs, identify opportunities within the patch, and monitor competitor activity.


• Demonstrate self-development, support high-performing teams, collaborate across functions, adapt to change quickly, and continuously seek ways to improve processes and results.

What are we looking for?

• 2+ years’ experience in FMCG or trade marketing roles; Marketing or Business qualification desirable.


• Strong trade marketing, commercial, planning, and territory management skills.


• Results-driven with analytical thinking and ability to prioritise and manage risks.


• Excellent communication, negotiation, influencing, and relationship-building skills.


• Committed to continuous learning, team development, and adapting to change in an agile environment

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)


• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives


• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.


• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills


• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.