Marketing Manager - VendorLine

Greetings from PlanetBids, where we soar as the interstellar pioneers of web-based eProcurement solutions in the expanse of the United States! Harnessing a constellation of cutting-edge technologies, our modular suite of stellar offerings empowers governmental, non-profit, and educational entities to navigate the procurement cosmos with unparalleled agility. 

Since our inception in 2000, our celestial crew has been on a trajectory of excellence, propelling us to the forefront of the industry with a gravitational pull of unparalleled client service. Our orbiting team not only upholds the celestial standard but also radiates with boundless creativity and ingenuity, continually pushing the boundaries of innovation. 

If you seek to embark on a journey of collaborative exploration, where flexibility and creativity intersect in the cosmic dance of procurement, then your quest ends here. Join us in our cosmic odyssey, where camaraderie and innovation converge in the endless expanse of opportunity! 

About this role  

PlanetBids is seeking a Marketing Manager to play a key role in growing VendorLine by driving awareness, engagement, and adoption among vendors. This role sits at the intersection of campaign execution, content development, and product marketing, and is ideal for someone who enjoys both strategic thinking and hands-on execution. 

VendorLine is PlanetBids’ vendor-focused platform designed to help businesses discover, track, and manage government contracting opportunities. By bringing relevant bids and opportunity management tools into one place, VendorLine helps vendors stay informed, save time, and compete more effectively for public projects. 

The Marketing Manager will own the VendorLine website and content experience, plan and execute marketing campaigns, and contribute to how the product is positioned and messaged to vendors. Because our marketing team is small, this role will have broad ownership and real impact from day one, working closely with the Marketing Director to build and execute VendorLine’s marketing strategy. 

What we offer 

PlanetBids is pleased to provide all full-time team members with the following benefits:
 

• Competitive pay that recognizes your skills and contributions 
• Flexible scheduling in a fully remote environment 
• Unlimited PTO with an annual vacation bonus to encourage recharging 
• Medical insurance with generous company contributions 
• Dental and vision insurance with 100% of employee premiums paid by the company 
• Company-paid short-term and long-term disability coverage 
• Company-paid life and AD&D insurance, with options to increase your coverage 
• Flexible Spending Account (FSA) and Dependent Care FSA options 
• 401(k) plan with both Traditional and Roth options, immediate vesting, and an employer match 
• Legal Club membership for personal legal support 
• Employee Assistance Program for confidential counseling and resources 
• Career pathing and professional development to help you grow and thrive 
• A collaborative, engaged culture where your ideas matter and your voice is heard 

What we offer 

PlanetBids is pleased to provide all full-time team members with the following benefits:
 

• Competitive pay that recognizes your skills and contributions 
• Flexible scheduling in a fully remote environment 
• Unlimited PTO with an annual vacation bonus to encourage recharging 
• Medical insurance with generous company contributions 
• Dental and vision insurance with 100% of employee premiums paid by the company 
• Company-paid short-term and long-term disability coverage 
• Company-paid life and AD&D insurance, with options to increase your coverage 
• Flexible Spending Account (FSA) and Dependent Care FSA options 
• 401(k) plan with both Traditional and Roth options, immediate vesting, and an employer match 
• Legal Club membership for personal legal support 
• Employee Assistance Program for confidential counseling and resources 
• Career pathing and professional development to help you grow and thrive 
• A collaborative, engaged culture where your ideas matter and your voice is heard 

Role Responsibilities 

Website & Content 

• Own and manage the VendorLine website experience, updating product pages, landing pages, and site messaging to ensure the site clearly communicates value and supports marketing goals 
• Create supporting content including blog articles, educational resources, Learning Center content, product explainers, and feature highlights that help vendors understand procurement opportunities and how VendorLine supports their success
   

Campaign Management 

• Plan, build, launch, and optimize marketing campaigns that drive VendorLine awareness and vendor adoption 
• Manage paid advertising campaigns (Google Ads, social ads), including targeting, messaging, and performance optimization 
• Create campaign assets such as landing pages, emails, and supporting content 
• Monitor performance across channels and identify opportunities to improve engagement and conversion over time
   

Messaging & Positioning 

• Develop and refine VendorLine's value proposition, translating product features into clear, compelling benefits for vendors 
• Ensure messaging is consistent across all marketing channels and materials
   

Research & Insights 

• Conduct customer and competitive research to uncover marketing opportunities and inform positioning 
• Share insights and recommendations that shape how VendorLine is promoted and positioned with key stakeholders and Marketing team leadership 

Required and Desired Skills 

• 2–5 years of experience in product marketing, SaaS marketing, or related roles  
• Strong writing skills with the ability to clearly communicate product value and translate features into customer benefits  
• Experience developing or contributing to product messaging and positioning  
• Ability to conduct customer and market research and turn insights into actionable recommendations  
• Experience creating marketing content such as landing pages, product pages, emails, and educational content  
• Experience managing or updating marketing websites or landing pages  
• Experience planning and executing marketing campaigns across channels  
• Familiarity with paid advertising (e.g., Google Ads, social ads) and basic performance optimization  
• Ability to analyze performance and identify opportunities to improve engagement and conversion  
• Travel requirements up to 20% including quarterly travel to conferences and tradeshows 
• Ability to work both autonomously as well as within a team in a remote work environment 
• As a requirement, all candidates must be physically based in the United States and able to legally work for any employer 

How to apply 

Interested? Here’s what to do! Please apply via our Careers Page on our website at https://home.planetbids.com/careers . If we feel your qualifications may be a match, we will reach out! 

Important Note to All Applicants:  PlanetBids is committed to a fair and secure hiring process. As part of our candidate screening procedures, we reserve the right to request all applicants complete third-party Identity Verification (IDV) processing at any stage of the interview process. This helps ensure the integrity of our hiring process and the safety of our team, clients, and data. 

PlanetBids is proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by federal, state, or local laws. EOE/M/F/D/V