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Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
The Role
As a Regional Product Marketing Associate, you’ll help shape how we tell product stories and drive adoption across diverse markets. You’ll work closely with regional stakeholders to test messaging, analyze results, and iterate quickly. This role is ideal for someone who is analytical, resourceful, and thrives on learning through fast cycles of experimentation.
Your Adventure Ahead
- Support GTM initiatives: Assist in planning and executing product launches and campaigns, ensuring smooth coordination across markets.
- Test and learn fast: Run experiments on messaging, positioning, and engagement tactics — measure outcomes and apply learnings quickly.
- Craft communications: Develop content and materials that bring product features and campaigns to life for users and merchants.
- Analyze performance: Track adoption, engagement, and campaign KPIs, generating insights that inform ongoing strategies.
- Collaborate cross-functionally: Work with Product, Marketing, and Local Market teams to align product capabilities with user needs.
- Contribute ideas: Share fresh perspectives, backed by data, to improve product positioning and storytelling.
Essentials to Succeed
- 1–3 years of experience in marketing, product marketing, or communications (internship experience counts).
- Strong analytical mindset — comfortable with data, dashboards, and translating numbers into insights.
- Curious and proactive, with the ability to iterate quickly and adapt to changing priorities.
- Strong written and verbal communication skills, with a flair for storytelling.
- Highly organized, detail-oriented, and able to manage multiple tasks simultaneously.
- Bonus: Experience in e-commerce, fintech, or digital consumer products.
Why Join Us
- Gain hands-on experience in regional product marketing at one of Asia’s fastest-growing e-commerce and fintech platforms.
- Develop skills in GTM strategy, experimentation, analysis, and product storytelling.
- Work in an environment that values data-driven decision-making and rapid iteration.
- Join a culture that encourages curiosity, ownership, and bold thinking.
At ShopBack, we believe in inclusivity, collaboration, and empowering our people to do their best work. If you’re excited to analyze, experiment, and iterate your way to impactful product marketing, we’d love to meet you.
ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!
We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools, including AI, to help our team screen applications, match candidates to roles, generate interview notes, and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting [email protected].
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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