Sr. Lifestyle Writer (Real Estate)

GREENPARK 's continued success is dependent on the strength and depth of our valued long-term client relationships.

Why the job exists

• To create SEO-optimised website content to boost site traffic.


• To support the Managing Editor in management of content and team (when required).


• To be a gatekeeper of editorial quality on site.
  

What the job covers

• Writing 8 articles per month, based on performance reporting, market needs and editorial brief. 


• Conduct basic article editing and article optimization for SEO.


• Maintenance of the assigned websites, ensuring it is up to date editorially and with the latest products.


• Communication with clients and brands.


• Monitoring search trends for new opportunities to grow traffic.


• Creative content ideation for ways to build the brand and support Greenpark clients’ goals.


• Liaise with the SEO team to identify key areas of optimisation and content creation.


• Working with the Editorial team to align the monthly publishing plan.
  

Responsibilities

• Write SEO-optimised articles (including but not limited to topics on lifestyle, real estate, architechture) and copy for videos/other assets based on the content plan, working along with the client on the review process.
  


• Attend immersion/briefing meetings with client and internally


• Help to define the content calendar for the upcoming assigned projects.


• Help to maintain a CMS platform which operates as an asset bank and newsroom model-writing, leading and overseeing publishing a high volume of written content, videos, and photos (produced in-house).


• Reviewing all recently published content to ensure editorial and SEO standards are met.


• Updating the homepage on a weekly basis.


• Updating all areas of the site monthly for seasonal freshness, including main category pages, navigation items,  product carousels.


• Help to plan and maintain the article production and coordinating with the studio to ensure high quality and relevant outputs.


• Help to guarantee production deadline and targets for the Green Park projects.


• Assisting on the transcreation of content, as needed.

• Optimisation and creation of articles using SEO best practice as required.


• Creation of newsletters that align with key editorial narrative and audience needs.


• Collaborate with the Greenpark team on the design of the project (including site sessions, categories, and speech alignment), calendar planning, SEO and technical guidelines and execution, and content production.
  


• Acting as a brand guardian, ensuring the highest and most resonant quality bar for all content at all times.