Account Director

Account Director

Business Unit Strategy Development & Execution Management.

• Contribute in the development of the business unit’s strategy in delivering brand growth, agency-revenue, talent-development, and resource management. This strategy is aligned, and enhances the agency-wide strategy set-forth by the Executive Committee;
• Responsible in overseeing the quality-delivery of said strategies through planned tactics via the resources in budget for the year.
• Responsible in delivering the Business Units’ revenue targets and co-creating & tracking of all BU cost proposals & budgets;
• Lead in spotting emerging technologies / platforms / behavior / modes of communication that would provide strategic digital solutions that the brand should/must be in and for potential rollout to Agency in creating new product offerings.

Per Brand:

• Responsible in developing the growth-plan on a per-brand level, and in collaboration with the Brand Owners and their respective business priorities for the short, mid and long-term.
• Responsible in operationalizing the strategic and tactical plans and managing the resources – talent and others – available in the operations’ successful delivery;
• Responsible in optimizing process, and co-authoring processes from emerging services or new dynamics for the brand.
• Responsible in identifying key partners needed for the success of the brands strategy and/or tactical plans
• Together with the Strategic Planner, lead in the development of strategic communications plan for clients via a deep understanding of client’s business and consumer digital challenges & opportunities, thus providing targeted and actionable insights & solutions between clients and Agency.
• Lead in developing sound framework & clear presentation to effectively showcase the Agency’s output, and effectively present to corresponding audiences. 

Talent & Stakeholder Management

• Responsible in representing Propel Manila’s management in making sure talents understand the agency’s strategic objectives, in executing business strategies and tactics, policies and regulations, Culture programs, and delivery of financial targets;
• Together with the Culture & HR department, responsible in representing the Talent’s voice during management meetings – including career roadmaps, issues and/or suggestions or opportunities – in accordance to the agency-wide’s direction and strategy in developing its talents through its Culture & HR programs.
• Build and develop client relationships, maintaining and enriching connections with clients’ key divisions

Key Skills and Requirements:

• Problem Solving, Persistence & Belief on the power of the Big Idea to create purposive work;
• Determined Leadership, perpetual pursuit of purpose and excellence;
• Articulate to communicate clear thoughts and more importantly, directions;
• Strategic in its identification of problems, approaches or solutions;

Technical Experiences:

• Experienced marketing professional (at least 5yrs) with strong background in Digital Marketing, Strategic Planning, and Client Servicing

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