Data Specialist

Job Summary: The primary purpose of this role is to serve as the initial point of contact for the data analyst team, responsible for processing data received from the data administrator. The Data Specialist utilizes a range of tools and techniques in Excel and Google Sheets to identify the appropriate target audience for campaigns. This role plays a critical role in efficiently processing campaign-specific data, including pre-processing account-based marketing lists and exclusion lists provided by clients. By clearly identifying the targetable audience at a company level, the Data Specialist minimizes the need for data analysts to address company-level campaign scoping. Additionally, this role involves post-audience scoping responsibilities, including matching contact-level data against the targetable audience company file to assess coverage and identify coverage gaps for further investigation.

Key Responsibilities:

Data Matching:

Match account-based marketing lists and exclusion lists to identify the remaining "targetable audience."

Identify and address duplicate and/or invalid companies within provided lists.

Audience Reporting:

Create a "targetable audience" report that quantifies the number of addressable companies for a given campaign.

Provide insights to guide decision-making on campaign viability based on the targeted audience.

Coverage Management:

Manage the creation and regular updating of the coverage report to provide an up-to-date view of campaign account-based marketing coverage.

Evaluate matched accounts and identify coverage gaps to support data analyst teams in making informed decisions.

Skills and Qualifications:

3 years of experience as a Data Analyst and/or Data Processing

Strong proficiency in Excel and Google Sheets, including advanced functions and formulas.

Ability to use and research add-ins to enhance Excel capabilities.

Analytical mindset with the ability to process and manipulate data effectively.

Attention to detail in identifying duplicate and invalid data.

Effective communication skills to collaborate with the data administrator and data analyst teams.

Strong problem-solving abilities in data matching and audience reporting.

Proficient with data processing using excel.

Proficiency in using tools such as Airtable and Google Sheets for task management and data consolidation.

Familiarity with cloud-based data platforms like Zoominfo, Leadiro, and Infogenie

Familiarity with cloud-based platforms such as Meiro and Airtable is a plus.

Exceptional communication skills

This role is pivotal in ensuring the accuracy and efficiency of data processing for campaign audience scoping, contributing to the success of data-driven campaigns and decision-making processes.