Lead SEO Operations

This will be demonstrated by the growing U8.com domain name authority, increased U8.com exposure, increased U8.com traffic and user acquisition.

1. Have 10+ years of SEO experience (agency or in-house) with a proven track record in delivering global SEO results
2. Be curious about gambling, enjoy and feel comfortable working in a fast-paced environment
3. Pragmatic, result-oriented, and strong sense of project ownership
4. Have global SEO experience, not just a single country experience
5. Master various marketing attribution tools and systems. Botify (or similar), Ahrefs, Google Search Console, Google Analytics, etc.
6. An analytical and strategic thinker who is not afraid to challenge the status quo
7. Technical SEO Analysis and Insights
8. Demonstrate a strong understanding of how search engines and web crawlers work. Be able to translate this into actionable SEO recommendations.
9. Understand status codes, redirects, and site issues.
10. Solve complex indexing and crawlability issues and provide recommendations to improve SEO performance.
11. Have a deep understanding of mobile SEO and its key factors.
12. Provide detailed site architecture and URL structure recommendations using appropriate tools and techniques.
13. Recommended best practices for on-page SEO improvements - markup, title tags, headings, cross-links, etc.
14. Knowledge or experience using CMS (WordPress, Contentful, etc.)
15. International SEO
16. Have in-depth understanding of international SEO and key ranking factors: TLD/URL structure/hreflang etc.

Experience using keyword research tools to understand your target market. 17. Experience using analytics tools such as Google Analytics. 18. Develop methods for tracking and monitoring search performance across multiple search engines and regions. 19. Define the key metrics that drive SEO performance and translate them into meaningful goals for the team