Email Marketing Specialist

Job Summary

Baytech BPO Corporation provides the best Digital Marketing strategies for the business of our clients and we'll be needing an E-mail Marketing Specialist to add on our team of experts. Your experiences and knowledge will be a strong addition to our growing business and through our collaborative effort, we can carry out the best possible outcome for our client.

Duties and Responsibilities

• Create email marketing campaigns and web landing pages through a marketing automation platform
• Developing and executing email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle
• Ensuring overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects.
• Establishing and managing a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement
• Work closely with the content creator and tech team to manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
• Grow our email list organically.
• Setting up multiple complex trigger and program-based emails as well as Ad-Hoc emails
• Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
• Monitoring deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene and channel health
• Defining business and data requirements for email campaign implementations when it comes to building journeys, triggers and dynamic emails
• Analyzing email and customer behavior and their key characteristics to improve email marketing
• Maintaining email standards including opt-in/out processes, email size, HTML, format, etc.
• Staying up-to-date on current trends and best practices in email marketing

Job Type / Category

• Will be part of Marketing Team
• Monday - Friday schedule

Required Education, Skills, and Qualifications

• Proven 3 years of experience in e-mail marketing.
• Proficiency in commonly used email marketing platforms including but not limited to MailChimp
• Strong proofreading and editing skills
• Excellent understanding of email marketing concepts and metrics.
• Ability to write marketing copy for various industries and/or brands while capturing their voice
• Ability to strategize and implement email marketing campaigns (client side, agency, email service provider), edit HTML or work with complex filter designer logic, and direct marketing and multi-channel marketing
• Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics
• Experience in strategizing, creating, and implementing drip campaigns
• Excellent verbal, interpersonal, and written communication skills
• Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance
• Passion about optimization and data analysis, discovering new insights across to increase performance.
• Self-directed, capable of staying on track and pursuing solutions without supervision
• Strong organizational skills and exemplary attention to detail.

Company Profile

Baytech BPO is a full-service outsource company specializing in e-commerce. From web development, digital marketing strategy to customer support, we are sure to give our clients service they truly need. The company management has over 30 years of combined experience in digital marketing and e-commerce covering not only the local market but the US, UK and Australia.