Trade Marketing Manager

TRADE MARKETING MANAGER Salary Range Php 25,000 – 30,000.00 Reports to: Chief Operating Office of MSL Section: Marketing Department Department: Sales Department

DUTIES AND RESPONSIBILITIES

 Improving brand presence and campaign execution across trade through excellence in in- store planning, execution, and tracking in alignment with the annual marketing priorities  Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget  Developing of viable marketing plans and programs for offering competitive pricing, conceptualizing, implementing tailor-fitted promotional efforts for all brands  Finds the promotional regions’ strong and weak points and suggests improvements to performance  Analyzes market situation, changes and factors contributing to situation which may affect company objectives  Ensures the promotion and advertising are carried out according to customer potentials and needs  Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected  Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns  Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Customer attrition rate low and retention rate high

• Sales Revenue (target vs. achieve)
• Customer Acquisition Cost (total sales & marketing investment vs. no. of customer acquired)
• Average order value (AOV)
• Return on Advertising Spend (ROAS) - ex. Php 100 earning for every Php 50 spent on

advertising campaign, meaning ROAS is 100:50.

QUALIFICATIONS

EDUCATION AND TRAININGS

• Bachelor’s degree in Marketing, Business Administration, or any related field
• At least 5 years’ experience in Trade Marketing
• Proven success in designing interactive applications and networking platforms

SKILLS AND COMPETENCIES

• Must have strong communication & interpersonal skills
• Must have strong analytical skills and comfortable dealing with numerical data
• Creative thinker and proactive problem solver
• Strong project management, multitasking, and decision-making skills
• Excellent understanding of subscriptions marketing including retention, acquisition, in life

marketing

• Business savvy with strong analytical skills
• Solid customer-service attitude