Content Manager & Writer

Do you have a passion for crafting compelling content that engages, educates, and converts

Are you good or great at managing and creating B2B content plans and pieces

Cross Identity needs you.

About Cross Identity

Cross Identity is a pioneering force in the Identity and Access Management (IAM) industry. We're renowned for developing innovative solutions that safeguard digital identities and ensure secure access across a multitude of platforms and industries. Our unwavering commitment to delivering cutting-edge, reliable IAM solutions positions us as a frontrunner in the cybersecurity landscape.

Our Converged IAM Platform is analyst recognized and is a highly unique and innovative offering.

The Role

You'll play a pivotal role in crafting captivating content that elevates brand awareness of Cross Identity positions us appropriately within the IAM industry. You'll leverage your proven content creation expertise and B2B marketing acumen to develop and execute a comprehensive content strategy that drives lead generation, engagement, and ultimately, sales growth.

Responsibilities:

· You will report directly to the Chief Marketing Officer and Marketing Manager.

· You will generate strategic short, medium, and long-term content plans for social media, Google Ads, and E-Mail Marketing, as well as YouTube Videos and Ads.

· Research, write, get reviewed, and send LinkedIn InMails to select prospects.

· Write high quality content that align with the content plans.

· Optimize content for search engines and maximize organic reach.

· Analyze content performance metrics and adjust strategies based on data-driven insights.

· Report and recommend adjustments and strategies based on analysis of content metrics.

Qualifications:

· 5+ years of experience as a content manager, content writer, or a similar B2B marketing role.

· 2+ years of proven experience creating B2B content, specifically within the technology or cybersecurity sector (a plus).

· Exceptional writing and editing skills with the ability to craft clear, concise, and engaging content for diverse audiences.

· Ability to, or readiness to learn, to develop and execute a comprehensive content strategy with measurable goals.

· Excellent communication, collaboration, and project management skills.

· Integrity to not plagiarize, lie, or miscommunicate, whether for the perceived improvement or not, in your written content.

What We Offer:

· The opportunity to join a dynamic and innovative company at the forefront of the cybersecurity industry.

· An exciting and fast-paced work environment where your creativity and expertise are valued.

· The chance to make a real impact by crafting content that educates and empowers businesses.

· Competitive salary and benefits.

· Endless upward mobility and lateral learning opportunities.