Number of Applicants
:000+
Specialist, Growth Marketing page is loaded
Job Summary
The Specialist, Growth Marketing is part of a growing marketing team responsible for qualifying leads to maximize our sellers’ time. Comcast Business will be investing heavily in content and direct marketing and will be nurturing leads through various channels. The role will manage external vendor responsible for BANT qualification. Role will also engage in a variety of other marketing programs that involve analyzing and enriching lead data and researching opportunities.Job Description
How you’ll make an impact!
• Analyze, enrich, and prioritize raw leads to qualify and/or distribute to appropriate channels.
• Manage relationship with third party outbound telemarketing team to ensure engagement with Comcast Business’ potential clients promote a positive brand image.
• Research marketing qualified leads briefly, determine the best course of discussion with the potential client, and advise outbound telemarketing team accordingly.
• Analyze and distribute lead generation and nurturing KPI reports.
• Track BANT qualified opportunities and funnel progress in Salesforce and Microsoft Dynamics.
• Provide direction to telemarketing team to ensure call strategy is sound and lead output is primed for sales to quickly capitalize on the opportunity.
• Follow up with Regional and Divisional marketing and sales teams ensure passed leads are being handled in timely manner.
• Stay up to speed on all of Comcast Business’ technologies, products, news etc.
Ideal Capabilities and Attributes!
• At least 5 years of experience of prospecting and hunting into greenfield accounts/businesses.
• Experience in sales and/or marketing, preferably in the software technology industry.
• Excellent communication, written and analytical skills.
• Have a can-do mindset, can work individually and as a team
• Strong PC skills required, including use of standard MS Office applications; knowledge of Salesforce and HubSpot is a plus.
• Strong phone and written communication skills.
• Must be able to interact and communicate with individuals at all levels of the organization.
• Required to work at NIGHT.
Employees at all levels are expected to:
Disclaimer:
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)
Relative Work Experience
2-5 YearsComcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Masergy is the software-defined network and cloud platform for the digital enterprise. Recognized as the pioneer in software-defined networking, Masergy enables unrivaled, secure application performance across the network and the cloud with Managed SD-WAN, UCaaS, CCaaS and Managed Security solutions. Industry leading SLAs coupled with an unparalleled customer experience enable global enterprises to achieve business outcomes with certainty. Masergy is owned by Comcast Business.
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