Marketing Associate

This is an amazing opportunity for an experienced Marketing Associate to join a growing company that offers great food and drinks selections with warm ambiance.

Company Profile:

Founded in 2011, our client is a gastropub that serves draft beer alongside German, Belgian, and EU style food with locations in Powerplant and at The Palace Uptown (BGC).

This is an amazing opportunity for an experienced Marketing Associate to join a growing company that offers great food and drinks selections with warm ambiance.

Overall purpose and responsibilities of the role:

As a Marketing Associate for our esteemed food and beverage restaurant, you will play a pivotal role in enhancing our guests’ experiences, implementing customer relationship management (CRM) strategies, and managing our social media channels.

Duties and Responsibilities:

This position is ideal for a creative and detail-oriented individual passionate about the food and beverage industry and adept at utilizing various marketing techniques to drive engagement and loyalty.

Key Responsibilities:

1. Enhancing Guest Experience:

- Collaborate with the management team to develop and implement strategies aimed at improving guest satisfaction and loyalty.

- Conduct regular assessments of guest feedback and reviews to identify areas for improvement and implement necessary changes.

- Work closely with the operations team to ensure consistent delivery of exceptional guest experiences across all touchpoints.

2. Implementing CRM Strategies:

- Develop and maintain a comprehensive CRM system to effectively manage guest relationships and preferences.

- Segment guest data to create targeted marketing campaigns and personalized experiences.

- Monitor customer engagement metrics and use insights to refine CRM strategies and drive repeat business.

3. Managing Social Media Channels:

- Oversee the day-to-day management of our restaurant’s social media platforms, including but not limited to Instagram, Facebook, and Twitter.

- Create engaging content (including visuals, captions, and videos) that reflects the restaurant’s brand identity and resonates with our target audience.

- Monitor social media trends and conversations to identify opportunities for engagement and community-building.

4. Collaboration and Communication:

- Liaise with cross-functional teams, including operations, culinary, and customer service, to align marketing efforts with overall business objectives.

- Communicate marketing initiatives, promotions, and events to internal stakeholders to ensure seamless execution.

- Collaborate with external vendors and partners as needed to support marketing initiatives and campaigns.

Requirements

· Bachelor’s degree in marketing, Communications, Business Administration, or related field.

· Proven experience of 1-3 years in marketing & sales.

· Having prior experience within the food and beverage industry is highly advantageous.

· Should have strong direct consumer and/or customer contact experience; Strong B2C exposure.

· Proficiency in social media management platforms and analytics tools.

· Excellent communication skills, both written and verbal.

· Creative thinker with a keen eye for detail and design.

· Ability to multitask and prioritize tasks in a fast-paced environment.

· Strong analytical skills with the ability to interpret data and generate actionable insights.

· Should be able to help the company to increase the sales through marketing efforts, as well as to improve the guest/customers’ experience.

· Someone who is both collaborative and sociable.

• Job type: Permanent
• Emp type: Tuesday - Saturday; 12PM to 10PM – Rockwell; 6PM - 2AM – Uptown
• Location: Hybrid - Power Plant Mall, Rockwell Dr, Makati City; Uptown Mall, BGC, Taguig City (At least 3-4 hours onsite work and must work onsite as needed).
• Industry: Food & Beverage
• Expertise: Marketing, Sales, Customer centric, Guest experience, Customer satisfaction, Social media marketing/management