CRM Lead & Campaign Manager

Direct Marketing & CRM (Marketing & Communications)

As the CRM Lead & Campaign Manager, you will play a pivotal role in driving our CRM strategy, leveraging Microsoft Dynamics 365, and orchestrating targeted campaigns to enhance customer engagement and retention. This role demands strategic prowess, analytical acumen, and adept campaign management skills.

Key Responsibilities:

• Champion the adoption and optimization of Microsoft Dynamics 365 as the cornerstone of our CRM strategy.
• Drive the development and refinement of CRM initiatives, aligning them with overarching business objectives and customer-centric principles.
• Advocate for best practices in CRM usage and methodology, fostering a culture of continuous improvement and innovation.
• Act as the primary point of contact for CRM-related inquiries, providing guidance, training, and support to internal stakeholders.
• Collaborate closely with cross-functional teams to understand their unique CRM needs and facilitate the customization of CRM solutions accordingly.
• Proactively identify opportunities to enhance CRM functionality and user experience, driving efficiency and effectiveness across the organization.
  
   
• Data Analysis:
  • Utilize Microsoft Dynamics 365 analytics tools to derive actionable insights from customer data.
  • Analyze customer behavior, trends, and patterns to inform strategic decision-making and campaign planning.
  • Develop reporting dashboards and metrics to track CRM performance and measure the impact of initiatives.
    
     
• Campaign Planning and Execution:
  • Collaborate with marketing to ensure leads are well managed and captured in D365.
  • Utilize insights from CRM data analysis to personalize messaging and optimize campaign effectiveness.
  • Monitor campaign performance metrics.

The Requirements

• Proven experience (5 years) in CRM strategy development, platform management, data analysis, and campaign management.
• Proficiency in Microsoft Dynamics 365 or similar CRM platforms.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent project management, communication, and stakeholder management skills.
• Strategic thinker with a customer-centric mindset and a passion for driving business growth through CRM initiatives.
• We welcome applicants from any countries in the Asia-Pacific region
• The role will be based in the home country of the selected candidate 

Towers Watson is a leading global professional services company that helps organizations improve performance through effective people, financial and risk management. With 14,000 associates around the world, we offer solutions in the areas of employee benefit programs, talent and reward programs, and risk and capital management.

History

Towers Watson was forged from the decades of experience, innovation and clients-first philosophy that were hallmarks of both Towers Perrin and Watson Wyatt. Although our vision is firmly fixed on the future, our roots go back 130 years. Below is a brief history.

1871: Towers Perrin’s predecessor firm, Henry W. Brown & Co., was founded. Our founders (John Towers, Charles Perrin, H. Walter Forster, Arthur Crosby, H. Pratt Weaver and Walter J. Chase) were already making their mark on American business.

1878: Reuben Watson formed the U.K. actuarial firm R Watson & Sons in 1878 when the Manchester Unity of Oddfellows appointed him actuary and he carried out valuations for a number of other societies, including the Royal Liver which, like the Manchester Unity, is still a client of Towers Watson today.

1934: Towers, Perrin, Forster & Crosby — TPF&C, for short — incorporated in Philadelphia, Pa., on February 13. The firm opened for business with 26 employees and Walter Chase, whose specialty was reinsurance, as president. The firm initially operated a Reinsurance Division and Life Division and eventually began to specialize in pensions and other employee benefit plans.

1946: The U.S.-based Wyatt Company was established by B.E. Wyatt and seven co-founders. Over the next several decades, the firm branched out into other service lines, including healthcare and compensation consulting.

1987: Towers, Perrin, Forster & Crosby began doing business as Towers Perrin.

1995: R Watson & Sons and The Wyatt Company forged an alliance, forming Watson Wyatt, one of the largest consulting firms of its kind. The company had worldwide operations in the Americas, Europe and Asia-Pacific.

2000: Watson Wyatt went public with its listing on the New York Stock Exchange.

2007: Watson Wyatt Worldwide listed on NASDAQ.

2009: Towers Perrin celebrated its 75thanniversary on February 13.

January 4, 2010: Towers Perrin and Watson Wyatt merged to become Towers Watson — a global company that shares a common set of values and a singular focus on our clients. The company is listed on NYSE and NASDAQ as TW. John Haley is chief executive officer; Mark V. Mactas is president and chief operating officer.

Product & Services

Our key lines of business include:

Having an enterprise-wide strategy for managing employee benefits gives our clients a competitive edge in attracting and retaining top talent. Learn more about career opportunities in our Benefits business.

Risk and Financial Services

Companies struggling to improve business performance increasingly look to risk management to support broader financial objectives.

Talent and Rewards

Towers Watson helps clients develop strategies and programs that drive higher levels of employee engagement and performance on the job.

Towers Watson is a leading global professional services company that helps organizations improve performance through effective people, financial and risk management. With 14,000 associates around the world, we offer solutions in the areas of employee benefit programs, talent and reward programs, and risk and capital management.

History

Towers Watson was forged from the decades of experience, innovation and clients-first philosophy that were hallmarks of both Towers Perrin and Watson Wyatt. Although our vision is firmly fixed on the future, our roots go back 130 years. Below is a brief history.

1871: Towers Perrin’s predecessor firm, Henry W. Brown & Co., was founded. Our founders (John Towers, Charles Perrin, H. Walter Forster, Arthur Crosby, H. Pratt Weaver and Walter J. Chase) were already making their mark on American business.

1878: Reuben Watson formed the U.K. actuarial firm R Watson & Sons in 1878 when the Manchester Unity of Oddfellows appointed him actuary and he carried out valuations for a number of other societies, including the Royal Liver which, like the Manchester Unity, is still a client of Towers Watson today.

1934: Towers, Perrin, Forster & Crosby — TPF&C, for short — incorporated in Philadelphia, Pa., on February 13. The firm opened for business with 26 employees and Walter Chase, whose specialty was reinsurance, as president. The firm initially operated a Reinsurance Division and Life Division and eventually began to specialize in pensions and other employee benefit plans.

1946: The U.S.-based Wyatt Company was established by B.E. Wyatt and seven co-founders. Over the next several decades, the firm branched out into other service lines, including healthcare and compensation consulting.

1987: Towers, Perrin, Forster & Crosby began doing business as Towers Perrin.

1995: R Watson & Sons and The Wyatt Company forged an alliance, forming Watson Wyatt, one of the largest consulting firms of its kind. The company had worldwide operations in the Americas, Europe and Asia-Pacific.

2000: Watson Wyatt went public with its listing on the New York Stock Exchange.

2007: Watson Wyatt Worldwide listed on NASDAQ.

2009: Towers Perrin celebrated its 75thanniversary on February 13.

January 4, 2010: Towers Perrin and Watson Wyatt merged to become Towers Watson — a global company that shares a common set of values and a singular focus on our clients. The company is listed on NYSE and NASDAQ as TW. John Haley is chief executive officer; Mark V. Mactas is president and chief operating officer.

Product & Services

Our key lines of business include:

Having an enterprise-wide strategy for managing employee benefits gives our clients a competitive edge in attracting and retaining top talent. Learn more about career opportunities in our Benefits business.

Risk and Financial Services

Companies struggling to improve business performance increasingly look to risk management to support broader financial objectives.

Talent and Rewards

Towers Watson helps clients develop strategies and programs that drive higher levels of employee engagement and performance on the job.

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Perks and benefits

Medical

Miscellaneous allowance

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