Digital Marketing Manager

Requisition ID 165914- Posted -  Philippines -  Shangri-La Business Solutions and Services Inc. -  Sales & Marketing -  Permanent

SHANGRI-LA BUSINESS SOLUTIONS AND SERVICES INC.

A shared services company that services the Shangri-La Philippine Properties:

• Shangri-La at the Fort, Manila
• Edsa Shangri-La, Manila

We are hiring for a Digital Marketing Manager.

As a Digital Marketing Manager, we rely on you to:

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, increase online visibility, and generate revenue for Shangri-La Hotels and Resorts in the Philippines.
• Manage and optimize digital advertising campaigns across various platforms, including search engines, social media, display media, and email marketing.
• Collaborate with internal teams to create engaging and persuasive content for websites, social media platforms, and digital advertising campaigns.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and make data-driven recommendations for improvement.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing to ensure the hotels remain at the forefront of digital innovation.
• Utilize web analytics tools to track website traffic, user behavior, and conversion rates, and provide regular reports and insights to the management team.
• Manage relationships with external vendors, agencies, and partners to enhance digital marketing efforts and maximize ROI.
• Collaborate with the revenue management team to optimize online distribution channels, pricing strategies, and promotional activities.