Director of Sales and Marketing

POSITION OVERVIEW

Oversees and directs all aspects of the Sales & Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies; oversee and assist with the development and implementation of the sales plan; management of the sales team and reporting on effectiveness of the plan. Responsibilities also require direct and routine interaction with Co r p orate Sales and Marketing office.

• Produce the Annual Revenue Plan, Budgets and Forecasts
• Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
• Provides a professional, advisory support service to the General Manager
• Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
• Create and implement special programs to achieve greater profitability through i ncreasing average rate, i ncreasing overall occupancy, i ncreasing business volume during off-peak periods, i ncreasing local Food & Beverage and Banquet Sales
• Enhance the image of the resort in the local community
• Participate as an active member of the community through associations, memberships and other trade organizations
• Review regularly activity reports of Sales personnel to ensure targets and Sales objectives are being met
• Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
• Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate food & beverage, spa, fitness, and sports and recreation sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
• Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
• Investigate potential markets by r eviewing Sales Department and Front Office correspondence files, a nalyzing guest history and registration card files, s tudying guest questionnaires, r eviewing government statistics on visitors to the city, a nalyzing competition's sales/promotion efforts, and s tudying various reference and industry publications for sales leads
• Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency
• Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
• Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
• Manage the development of new products and services.
• Conduct market research
• Maintain good communication with Corporate Sales and Marketing personnel and implement corporate initiatives
• Works with Human Resources on manpower planning and management needs and works with respective department on specific needs.
• Works with Director of Finance in the preparation and management of the Department’s budget

• JOB EXPERIENCE & QUALIFICATIONS :
• 10 to 15 years in a senior sales & marketing on role.
• Bachelor’s degree in Sales, Marketing or related field.
• 10 to 15 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related
• Proficient in the use of Microsoft Office
• TECHNICAL EXPERTISE :
• Confident proactive Director, with excellent communication and written skills
• Demonstrate ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.
• Problem solving, reasoning, motivating, organizational and training abilities.