Brand Marketing Specialist

Brand Management (Marketing & Communications)

• To assist the Marketing / Product Manager in developing and executing the marketing plans for the assigned brands/products. The marketing plan outlines the short-term and long-term objectives of the product category, the strategies, and specific action plans in order to achieve sales and profit objectives.
• To assist in product and package development of new and existing products and determine selling features (i.e. sizes, pricing, and product claims).
• To assist in the development and execution of specific strategies and plans for the brand:
• Sales promotion activities, merchandising, and incentive programs in conjunction with the Sales Department.
• Advertising programs inc digital/social media in conjunction with the Advertising agency.
• Prepare budgets (units, sales, and A&P spending) for the assigned brands.
• Coordinate with toll packer and Logistics for inventory requirements
• Conduct market research in securing market analyses and consumer reactions to products, concepts, and advertising.
• Conduct periodic store checks and submit findings/observations.
• Prepare periodic brand and marketing budget reviews.

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