Digital Brand Marketing Project Lead

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of 50,000 pioneers around the globe. The teams in our corporate functions enable the best in our dynamic businesses and in our people to maximize our company’s potential. With our leading brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Optimize brand content experience on digital touchpoints like websites, social media platforms, and eCommerce/ eRetail brand channels 
  
• Support in steering website SEO projects to increase brand visibility and drive traffic
  
• Brief and oversee content creation and ensure creative excellence for eRetail partner channels to help drive conversion 
  
• Utilize strong analytical ability to evaluate consumer experience across digital touch points and define actions
  
• Conduct research and competitor analysis to identify opportunities for differentiation and creative storytelling in digital channels 
  
• Plan, coordinate, and execute brand Social Media calendar and initiatives in collaboration with Global Digital Brand Marketing, Global Category, Content Production Teams, as well as local markets and external partners

YOUR SKILLS

• Bachelor's Degree in Marketing, Digital Marketing, or Advertising 
• Minimum of five (5) years related work experience in Digital Marketing focused on Social Media and Campaigns; Experience in managing SEO (Search Engine Optimization) content projects, and should be Digital Media Savvy
• With in-depth knowledge of various Social Media platforms (Sprinklr-based), their algorithms, and best practices; Understanding of content demands on eRetailer channels / eCommerce platforms
• Must have strong understanding of branding principles and the ability to maintain the brand visual identity consistently across different touch points
• Ability to work independently and manage multiple projects simultaneously in collaboration with multiple internal and external stakeholders, while meeting deadlines; With strong project management and intrapersonal skills
• Excellent written and verbal communication skills in English
• Amenable to work on a mid-shift schedule (3:00 PM to 12:00 MN)

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.