Digital Marketing Manager

Company Description

We are Optimus Executive Search Solutions, an executive search organization that specializes in the Fast Moving Consumer Goods (FMCG) and Pharmaceutical Industries. Our company has solid proven experience in recruitment, sourcing, and selection of talent across levels and functions. We value Quality, Efficiency, Timeliness, and Cost-effectiveness and treat every engagement as one that is unique and specific. In 2018, we partnered with the Cornerstone International Group, a worldwide headhunting and management consulting network. As their newest partner-member, we are now known as Cornerstone Philippines. We aim to leverage Cornerstone's global presence, network, and track record to continue raising our standards and best practices.

Optimus is assisting a top-tier provider of innovative electronics and technology solutions in recruiting a Digital Marketing Manager (Social Media).

Location: Manila

Work setup: Onsite; Mon-Fri

Responsibilities

As the Digital Marketing Manager for social media platforms, you will lead efforts to drive sales and revenue growth through strategic social media marketing initiatives. You will leverage your expertise in social media platforms, content creation, and community engagement to increase brand awareness, attract qualified leads, and convert followers into customers.

• Develop and implement comprehensive social media marketing strategies to drive traffic, engagement, and sales through our social media channels.
• Manage and oversee all aspects of our social media presence, including content creation, publishing, community management, and advertising campaigns.
• Create compelling and engaging content tailored to each social media platform to resonate with our target audience and drive conversions.
• Utilize data analytics and insights to track and measure the performance of social media campaigns, optimize content strategies, and identify opportunities for improvement.
• Collaborate with cross-functional teams, including marketing, sales, and product teams, to align social media initiatives with overall business objectives and promotional campaigns.
• Stay informed about the latest trends and best practices in social media marketing, emerging platforms, and digital advertising technologies.
• Monitor industry trends and competitor activities to identify opportunities for differentiation and innovation in our social media strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Video Production Courses, Software Editing courses, Multimedia arts or any related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on social media marketing and driving sales through social media channels.
• Proven track record of success in developing and executing social media marketing campaigns that drive measurable results, including increased engagement, traffic, and conversions.
• Deep understanding of social media platforms, algorithms, and best practices for content creation, distribution, and optimization.
• Strong analytical skills and proficiency in social media analytics tools to track performance metrics and ROI.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Creative thinking and problem-solving abilities, with a passion for driving innovation and continuous improvement in social media marketing strategies.