Digital Marketing Manager

At Umpisa Inc., our mission is to make the Philippines be known globally as a tech hub. 

Umpisa Inc. is a progressive technology services company that partners with select industries, clients and people to work on pioneering and industry-changing solutions via digital transformation, modern software development and venture building.

We create a set of world-class and impactful products and solutions to help organizations and individuals live better lives. We offer demanding, challenging and rewarding careers in software development, product development, emerging technologies, and more for the right candidates.

Essential Skills

• Aligns with our values: Excellence, Integrity, Professionalism, People Success, Customer Success, Fun, Innovation and Diversity
• Strong communication skills
• Strong problem solving and analytical skills
• Excellent problem-solving ability
• Would like to work as part of a self-organizing Scrum team in a scaled agile framework
• Must be a self-starter and loves to collaborate with the team and client

Job Summary

In this role you will have the opportunity to help the organization unlock value for our users and business, and will help manage an award-winning Marketing team. The successful candidate is passionate about data and marketing, highly analytical, a creative problem-solver, and has a personal ambition to learn and grow.

Responsibilities

• Support the Head of Marketing in keeping track of team performance, deliverables, and KPIs
• Oversee and manage the end-to-end implementation of marketing and business strategies
• Work closely with the Marketing and Commercial teams to understand overall business objectives and monitor output and deliverables across the business
• Support Marketing and Commercial teams in campaign planning, including but not limited to generating ROI forecasts and budgeting
• Regularly monitor and analyze campaign and marketing performance
• Work with various teams within Marketing to ensure that strategies are aligned with business goals and create highly relevant communication strategies to nurture leads throughout the marketing funnel
• Perform user journey and performance analysis according to business needs with cross data sources between Google Analytics, Email & CRM database, etc.
• Regularly propose optimization and techniques for paid and unpaid channels to improve KPIs
• Identify campaign and market trends, insights, and target segments
• Propose and evaluate new channels to explore

Requirements

• Minimum 3-5 years of relevant work experience in marketing and demand generation
• Minimum 2 years working experience with Google Analytics
• Comfortable in measuring, manipulating, and analyzing data
• Well versed with different digital marketing strategies including performance marketing, content, SEO, and lifecycle marketing
• Working experience with Meta Ads Manager, Google Ads, and/or TikTok Ads Manager is a plus
• Experience in using data visualization tools (e.g. Data Studio, Tableau, Metabase etc.) would be a bonus
• Proficient in Microsoft Excel / Google Sheets and Microsoft Powerpoint / Google Slides
• High sense of urgency and best in class work ethics
• Excellent in connecting, managing, and leading people
• Good presentation skills
• Ability to manage cross-functional projects and has keen attention to detail
• An independent individual who is comfortable in a matrix organization and in a start-up role
• A ‘can-do’ attitude when it comes to new projects; looking for an individual who is excited about thinking of new solutions to improve processes and solve problems
• Fluent in English and Tagalog

NOTE: The list of qualifications is a guide. Best case if the candidate possesses ALL the required/desired criteria, but then again this is a GUIDE. If you think you can do the task and would be a great fit with us, send your professional profile to . We accept applicants wherever you are in the Philippines.