Digital Marketing Officer

• Join a fast growing regional bank
• Good compensation and benefits

About Our Client

The bank operates in high growth economies in Asia, with 1,000+ branches across the region.

Job Description

. Executes the strategy and implementation and optimization of digital marketing campaigns through key platforms such as but not limited to: a) For Paid Media: Facebook Ads Manager, Google Ads, Google Analytics, Google Tag Manager, AppsFlyer b) For Owned & Earned Media: Facebook Business Manager, Corporate website CMS, App and Play Stores
. Performs tracking, monitoring and analyzing the performance of digital channels and providing recommendations to stakeholders for optimization.
. Leads in-house and partner vendor research initiatives (needs assessment, brand health, concept test, etc)
. Runs analytics to develop and implement marketing ROI program to identify both leading and lagging indicators to track the success of campaign launches
. Performs the analysis of customer acquisition costs, return on ad spend, benchmarking and how these are crucial to the bank
. Prepares research brief, works with the research partner on the research sampling, methodology and questionnaire or does all of internal research
. Analyses top line results or final results of internal research

The Successful Applicant

. At least 5 years working experience in digital marketing or performance marketing whether through digital advertising agency, media agency, fintech, banking, retail or FMCG.
. Has a working knowledge of digital campaign development, implementation and analysis
. Skilled in data interpretation and analysis
. Can formulate research objectives and design
. Background in data analysis and CRM
. Stakeholder Management skills
. Analytical acumen - correlational analysis etc.
. Data storytelling

What's on Offer

Gain experience in the financial services industry with a fast growing regional bank. The office is located in Makati.

Contact

Reese Cargullo

Quote job ref

JN-022024-6331229

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