Digital Marketing Specialist

Position Title: Digital Marketing Specialist

Salary: 30,000 - 50,000 PHP a month

Reports To: Partner, Partner Team

Primary Relationships: Partner Team

Date: April 2024

Schedule: 8:00 PM - 5:00 AM PHT

Responsibilities:

• Develop and implement effective digital advertising strategies and campaigns for clients, encompassing paid search (PPC), display advertising, social media advertising, and other digital channels

• Conduct comprehensive keyword research and competitor analysis to identify trends, insights, and opportunities for campaign optimization Craft compelling and engaging ad copy and visual assets that align with client objectives and target audience

• Set up, monitor, and manage digital advertising campaigns utilizing platforms such as Google Ads, Facebook Ads Manager, and other relevant tools

• Continuously analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and provide data-driven recommendations for optimization

• Conduct A/B testing of ad variations and landing pages to enhance campaign performance and drive higher conversion rates

• Monitor and analyze website analytics data to pinpoint areas for improvement and propose solutions to enhance user experience and drive conversions

• Collaborate with cross-functional teams, including creative designers, copywriters, and account managers, to ensure consistent messaging and branding across all digital advertising efforts

• Remain abreast of industry trends, best practices, and emerging digital advertising technologies to drive innovation and improve campaign performance

Qualifications:

• Bachelor's degree in marketing, advertising, or a related field 1-3 years of relevant experience in digital advertising, preferably in an agency environment

• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools

• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations for campaign optimization

• Excellent written and verbal communication skills to effectively communicate with clients and internal teams

• Proven experience in developing and executing successful digital advertising campaigns, including paid search, display, and social media advertising Knowledge of SEO principles and best practices

• Familiarity with website analytics tools such as Google Analytics

• Ability to multitask and manage multiple campaigns simultaneously in a fast-paced environment

• Detail-oriented with strong organizational and time management skills

• A passion for digital advertising and a drive to stay ahead of industry trends and developments

COmpany Benefits:

• SSS, Philhealth, Pag-Ibig

• 13th Month Pay

• HMO and Life Insurance (AVEGA)

• Free Shuttle Service

• CO League - Monthly Company Activities

• CO Clubs

• CO Amenities Swimming Pool, Clinic and Kids zone

• CO Stars - Corporate Social Responsibility Involvement Scholarship Programs

• CO Academy - Training and Development Programs

• COolture Coach

• CO Gears

• Cool and Flexible Workplace

• Other Performance and Attendance Based Rewards

• Bereavement Leave

• Paternity Leave

• 7 days SOLO Parent Leave

• Magna Carta Leave

• Company Bank Loan