Here a summary of the needed skills and task for a Digital Marketer.
Must Have Analyzing & strategic skills needed WordPress knowledge needed Google Analytics knowledge needed Data driven Creative
Prefferable Shopify Google Search console Google Tag Manager Semrush/Ahrefs & Other tools Conversion optimization
Tasks SEO Onpage site optimization linkbuilding Writing basic content (site & social media)
SEA Assisting SEA specialist where needed
Social media Optimization social media accounts Writing social-media post Planning social media post Interacting with audience Setup campaigns
Email-marketing Setup email templates A/B test email Analyse results
Other Duties Making reports Consults Monitoring results Audience research
Qualifications - Bachelor's degree or equivalent
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Experience with SEO and SEM Strong written, verbal and collaboration skills