Email Marketing Specialist

The Email Marketing Specialist will be mainly responsible in supporting the creation, testing, execution, and delivery of global and regional marketing campaigns.

Responsibilities of this role include, but are not limited to:

Marketing Automation

• Creating email campaigns/landing pages using HTML and/or Eloqua templates to fit the content and plan of the region
• Setting up and implementing multi-step campaigns including A/B Testing
• Ensure tracking all of email links are in place and follow a QA checklist for all email campaigns
• OMC helpdesk support – answering and handling ad hoc queries & trouble shooting from regional OMC teams
• Developing and coordinate list segmentations for upcoming campaigns using exclusions to avoid conflicts and scheduling rules
• Ensuring smooth and timely delivery of campaigns following the marketing calendar
• Support Team Lead in ensuring modules, guides, and workflows are up to date

Project Management

• Develop Eloqua assets based on the campaign requirements
• Provide status updates and campaign requirements, coordinate and agree timelines as necessary for assigned projects

Reporting/Analytics

• Generate email and campaign engagement report and present findings and insights
• Any other duties as assigned by project manager/team lead

Qualifications & Experience:

• Bachelor's Degree in Marketing, or any Business-related courses
• 2-4 years of cumulative experience in email marketing, creation of assets (email, landing pages etc.) and marketing automation
• Marketing automation platforms (Eloqua preferred)
• Reporting/Analytics
• HTML/CSS/JavaScript
• Adobe Photoshop and Adobe Dreamweaver
• Intermediate knowledge in MS Office applications (Word, Excel, Outlook, and PowerPoint)
• Campaign Planning and Conceptualization
• Understand email standards and privacy laws: SPF, CAN-SPAM and GDPR
• Knowledge using Oracle Sales Cloud or Salesforce CRM/any sales management tool