Head of Liability Marketing

Job Description

• Responsible for soliciting all deposit products and recognize all cross-selling opportunities to achieve the bank wide target for deposit.
• Review deposit operations procedures and practices for enhancement and development
• Implementation of policies concerning deposit operations
• Formulates and implements new marketing initiatives, new product features, new criteria, or new communications programs for the bank’s deposit product
• Provides bank personnel with information and training necessary to successfully promote and support deposit products. Regularly interfaces with bankers on best practices.
• Maintains an awareness of new trends and developments for the segments supported and deposit product set
• Build internal and external relationships through follow-through. Provide a high level of personalized sales and service support to clients and strategic relationships within the Bank.
• Assures that the Bank’s deposit product suite stays in compliance with all applicable laws, regulations, policy, and risk requirements.