Head of Revenue Marketing and Communications

• Join the country's leading end-to-end logistics company
• Job Satisfaction and Career Development

About Our Client

With 50 years of experience, the company stands at the forefront of end-to-end logistics and supply chain management in the Philippines. It operates an extensive network of warehousing, selling, distribution, and transport solutions covering inland, air, and sea forwarding and courier services across the country.

Job Description

• In alignment with the overall Commercial and Sales plans, directs the crafting of the annual revenue marketing plan and its execution to achieve identified KPIs.
• Directs all activities to support revenue growth targets of Sales and CBD, acting as enablers to frontliners.
• Initiates the activities for strategy and implementation to sustain brand building and awareness across all stakeholders - customers, employees, potential employees, suppliers, investors, and the general public.
• Organizes and leads the Team in executing the roadmap for digital engagement and optimizing according to pre-set KPIs/metrices.
• Leads in the planning and implementation of the marketing communication campaigns, including media and public relations. Leads in the planning and implementation of the marketing communication campaigns, including media and public relations, with a strong focus on crisis communication to effectively manage and respond to unforeseen challenges and issues.
• Execute the marketing components of Customer Experience program.
• Takes responsibility for developing and managing online and offline presence of the company. (Internet, social media, presentation materials etc.)
• Undertakes analysis of competitive segmentation, positioning, targeting and pricing as inputs to the overall business strategy development.
• The Head of Revenue Marketing and Communications steers the strategic development and execution of the revenue marketing function in the logistics group. This includes to building and sustaining the brand, creating awareness of and interest in the company through communications campaigns across digital and offline marketing channels.
• Amenable to work on site, Monday to Friday

The Successful Applicant

Critical skills, experience, and other competencies

• Customer Focus: A strong commitment to understanding and meeting the needs of customers in the logistics industry. Putting the customer at the center of what we do.
• Significant experiences in leading corporate communications, media, and related activities.
• Operational Excellence: A focus on delivering marketing programs and campaigns with operational efficiency and effectiveness. Striving for continuous improvement and finding innovative solutions to enhance marketing operations.
• Adaptability and Agility: Being able to quickly adapt to changes in the dynamic logistics industry and respond swiftly to emerging trends, technologies, and customer demands. Being agile in decision-making and execution.
• Results-Driven: Focuses on achieving measurable results and driving business growth through effective tactical marketing. Sets ambitious goals, monitorsing performance, and takes proactive steps to achieve targets. Has proven experience in empirical and financial evaluation of tactical execution.

Key differentiators

• Strategic Vision and Execution: A strategic thinker with the ability to develop long-term marketing plans aligned with business objectives. Demonstrated experience in executing marketing strategies effectively, driving growth, and achieving measurable results.
• Brand Building and Storytelling: Proven track record in building and scaling brands, preferably in a B2B environment. Experience in crafting compelling brand stories that resonate with target audiences and differentiate the company from competitors.
• Multichannel Marketing Experience: Ability to develop and execute marketing strategies that leverage both digital and offline channels. Experience in utilizing digital marketing, content marketing, search engine optimization, social media marketing, as well as traditional marketing channels.
• Customer Experience management and Relationship Building: Experience in developing and implementing strategies to enhance customer experience (CX) and build strong customer relationships, in a B2B context. Demonstrated ability to understand customer needs and preferences and tailor marketing initiatives accordingly.
• Data-Driven Decision Making: A strong analytical mindset with the ability to leverage data and analytics to make informed marketing decisions. Experience in using marketing analytics, customer insights, and performance metrics to optimize marketing campaigns and drive results.
• Ability and willingness to deep dive into the industry where we operate. Demonstrated expertise and understanding of an industry, including its complexities, trends, and challenges.
• Innovation and Technology Adoption: A track record of embracing innovation and leveraging technology advancements within the logistics industry. Experience with implementing new marketing technologies, automation tools, and CRM systems to enhance marketing effectiveness and efficiency.
• Strong Leadership and Team Management: Proven ability to lead and manage a high-performing marketing team, fostering collaboration, and driving results. Experience in attracting, developing, and retaining top marketing talent within the logistics industry.
• Exceptional Communication Skills: Strong verbal and written communication skills, with the ability to articulate complex marketing concepts clearly and persuasively. Experience in effectively communicating marketing strategies and initiatives to internal stakeholders and external audiences.

What's on Offer

• Join the country's leading end-to-end logistics company
• Job Satisfaction and Career Development
• Market-leading salary and benefits

Contact

Reese Cargullo

Quote job ref

JN-042024-6392693

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