Influencer Marketing Officer

Role Description

This is a full-time, on-site role for an Influencer Marketing Officer (KOL) located in Muntinlupa City. In this role, you will be responsible for collaborating with influencers and creators to create and maintain effective influencer campaign strategies that align with our brand's values and objectives. You will also be responsible for conducting market and competitor research, tracking campaigns, and analyzing data to improve campaign performance, as well as building and maintaining relationships with key industry players.

Main Responsibilities

• Involve in ideation/creation of influencer campaign in acquiring & maintaining KOL/influencers.
• Selecting, dealing, arranging meeting and reminding on each account to execute the campaign.
• Analyze & monitor KOL performance.
• Content Management of all TRND influencers/KOLs.
• Identification of potential influencers/KOLs for TRND fitting its brand and campaign.
• Maintaining good working relationship with influencers/KOLs for implementation of campaigns.
• Ensure the contract terms and conditions related.
• Management of influencers/KOLs in their deliverables, and meeting targets based on agreed contract.
• Seek out potential co-branding ventures highlighting/featuring TRND influencers/KOLs.
• Lead influencer/KOL development plan according to brand image.
• Tracking customer preferences, metrics, and media campaigns.
• Monitoring customer feedback and escalating complaints to the marketing department.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, or related field
• Proven work experience as an Influencer Marketing Officer or similar role
• Excellent communication and interpersonal skills
• Experience in creating and implementing effective influencer campaigns
• In-depth knowledge of social media platforms, particularly Tiktok and Facebook
• Ability to work collaboratively with cross-functional teams
• Strong analytical and project management skills
• Ability to multitask, prioritize, and manage time effectively
• Familiarity with digital marketing tools, such as Google Analytics and Hootsuite
• Experience working in the fashion and beauty industry is a plus

If interested, you may also send your CV/Resume to this email: [HIDDEN TEXT]