Marketing Analytics Manager

Market Research & Analysis (Marketing & Communications)

Reporting to the SVP Data Science & Advanced Analytics and Head of Marketing, the Marketing Analytics Manager role is focused on leveraging data-driven insights to enhance customer retention and optimize the end-to-end customer experience. Responsibilities include analyzing customer data across owned and operated Marketing channels, collaborating with cross-functional teams to improve CX, and providing actionable insights to inform Marketing strategies and tactics with the goal of driving incremental growth and repeat purchase rates.

At CarParts.com, Marketing and analytics go hand in hand. In this role, you will manage analytics across the entire Marketing and Customer Experience Team. You will develop methodologies to understand the impact across Loyalty Marketing, Content Marketing, Performance Marketing, Creative and Brand Marketing. You will also identify the right metrics for success and develop measurement techniques to make investment recommendations. You will work with various internal stakeholders across general management to support the development of new programs that will improve customer engagement and business growth. This is an opportunity to guide impactful decisions that will improve the experience of our customers.

The ideal candidate possesses strong analytical skills, proficiency in data analysis tools, and a passion for enhancing customer acquisition, retention, and loyalty. This will require demonstrable capabilities in:

• Marketing Analysis:
  • Lead and manage marketing analytics for CarParts.com the Marketing and Customer Experience Teams. Establish metrics and measurement plans that explain the incremental impact of Marketing campaigns. 
  • Translate business questions into appropriate analytical projects that will inform strategic and tactical business decisions. Conduct end to end analysis autonomously and communicate insights. 
  • Analyze customer and competitive data to identify trends, behaviors, and factors influencing customer retention and churn.
  • Work with the Marketing team to assess the effectiveness of retention campaigns and strategies and partner cross-functionally with a wide variety of teams and stakeholders including communicating insights to the executive team and analysts to execute high impact initiatives.
  • Provide data-driven recommendations for improving customer retention efforts.
• Customer Journey Analysis:
  • Utilize advanced analytics to closely examine and map the entire customer journey.
  • Identify touchpoints and assess customer interactions.
  • Employ data-driven techniques to uncover pain points and opportunities for optimization within the customer experience.
  • Leverage analytical insights to propose and measure the impact of enhancements, ultimately aiming to enhance overall customer satisfaction and loyalty.
• Data Analysis and Insights:
  • Gather, analyze, and interpret customer data from various owned and operated sources, including CRM systems, web analytics, and customer feedback as well as paid and social channels.
  • Drive analytic insights and recommendations in structured and unstructured data environments, working with data sets or developing decision making frameworks in situations with limited data.
  • Provide actionable insights to inform marketing and CX strategies.
  • Utilize data to track and measure the impact of marketing initiatives and CX improvements.
• Reporting and Documentation:
  • Generate regular reports and dashboards to communicate Marketing and Customer Experience performance to stakeholders.
  • Maintain documentation of analytical processes, best practices, and strategies.

Requirements:

• Bachelor’s degree in Data Analytics, Business Analytics, or a related field (Master’s degree preferred).
• Proven experience in marketing analytics or data analysis roles.
• Proficiency in data analysis tools and platforms (e.g., SQL, Excel, data visualization tools GA, big query, tableau...).
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and the executive team.
• Familiarity with customer journey mapping and CX best practices is a plus.
• Willing to work on night shift.

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For over 20 years, CarParts.com has been a leader in the e-commerce automotive aftermarket, providing collision, engine, and performance parts and accessories. With over 50 million parts delivered, we've helped everyday drivers across the contiguous United States find the right parts to keep their vehicles on the road. Focusing on the end-to-end customer experience, CarParts.com makes it simple for customers to get parts delivered straight to their door.

Our headquarters is in Torrance, California, and our global office is at Bonifacio Global City (BGC), Manila, Philippines. Our incredible team comprises a highly agile and prolific group of digital marketers, software engineers, and the best business professionals who highly value results through close collaboration and innovative thinking.

For over 20 years, CarParts.com has been a leader in the e-commerce automotive aftermarket, providing collision, engine, and performance parts and accessories. With over 50 million parts delivered, we've helped everyday drivers across the contiguous United States find the right parts to keep their vehicles on the road. Focusing on the end-to-end customer experience, CarParts.com makes it simple for customers to get parts delivered straight to their door.

Our headquarters is in Torrance, California, and our global office is at Bonifacio Global City (BGC), Manila, Philippines. Our incredible team comprises a highly agile and prolific group of digital marketers, software engineers, and the best business professionals who highly value results through close collaboration and innovative thinking.

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