Marketing Automation Specialist

Job Description

Transforming Finance: Mastering Digital Engagement

Step into the dynamic world of finance and embark on a career journey that transcends borders. As a Marketing Automation Specialist , you'll spearhead transformative strategies right from the heart of your homeland. Imagine the thrill of wielding global influence without ever leaving the comfort of your own country. This role isn't just about shaping campaigns it's about shaping the future of digital engagement. Picture yourself seamlessly integrating into a network of international professionals, exchanging ideas, and driving innovation in real-time. From crafting targeted messaging to optimizing workflows, every task propels you towards new heights of success. Join us in this exhilarating adventure where boundaries dissolve, and possibilities abound. Elevate your expertise, expand your horizons, and ignite your passionâ€all within the dynamic landscape of finance.

Unleash Your Potential: Mastering Marketing Automation

Employment type: Full-time

Shift: Mon - Fri 07:00 PM To 04:00 AM

Work setup: Temporary WFH, Ortigas

Fueling Growth: Empowerment through Dynamic Tasks

• Create targeted messaging for diverse customer segments across email, SMS, and push notification campaigns
  
• Develop personalized welcome series and workflows for new/current subscribers
  
• Utilize data analysis to continuously improve segmentation, welcome series, and workflows, boosting engagement and conversion rates
  
• Develop and refine marketing strategies across multiple channels, including email, SMS, and browser notifications
  
• Propose innovative ideas to enhance the customer experience through multi-channel campaigns
  
• Identify opportunities for personalized, automated marketing strategies and new segmentation tactics
  
• Assess and enhance the performance and ROI of email campaigns
  
• Regularly report findings and recommendations to senior management
  
• Use database management to target customers based on behavior and demographics
  
• Continuously improve email content, subject lines, and target audiences to increase engagement and conversion rates
  
• Experiment with new technologies to personalize customer journeys
  
• Oversee timely execution of email campaigns, including planning, design, copywriting, and obtaining approvals
  
• Ensure marketing messages comply with industry standards
  
• Discover opportunities to increase customer value and engagement
  
• Manage campaigns on a daily basis, optimizing customer segmentation and email strategies
  
• Support the executive team in refining our email marketing program
  
• Lead campaign development efforts, coordinating with marketing, product managers, analytics, developers, and external vendors
  
• Take responsibility for campaign results by analyzing email performance, sharing insights across teams, and leveraging findings for future campaigns
  
• Prioritize customer-centricity in managing transactional campaigns
  
• Collaborate with teams to design and execute A/B tests for campaigns, aiming to enhance customer experience
  
• Develop behavior- and event-triggered emails featuring dynamic content
  
• Work alongside the marketing team and others to generate effective campaign materials
  
• Coordinate with different departments and agencies in the campaign development process
  

Requirements

Elevate Your Expertise: The Keys to Success

• Minimum of 3 years of experience in planning and executing automated email campaigns
  
• Excellent English communication skills
  
• Demonstrated success in optimizing email campaigns to achieve business objectives
  
• Proficiency in CSS to design and implement responsive email templates
  
• Creating visually compelling email designs to enhance user engagement and drive campaign effectiveness using Photoshop
  
• Strong skills in list cleaning and data analysis to optimize audience targeting
  
• A proven track record of contributing to net revenue increases for companies
  
• Proficient in designing and building email marketing campaigns, including nurture programs
  
• Analytical and data-driven, with the ability to track performance and optimize metrics to meet sales targets
  
• Knowledgeable about various data sets and understanding data infrastructure
  
• Self-motivated with the ability to prioritize and manage multiple projects effectively
  
• Experienced in HTML and content management tools
  
• Detail-oriented with strong organizational and project management skills
  
• Excellent in written, verbal, and presentation communication
  
• Proficient in A/B testing, control groups, holdouts, and multivariate testing
  
• Familiar with email marketing best practices, including list segmentation, subject line optimization, campaign tracking, deliverability, and compliance with CAN-SPAM/anti-spam Canadian laws
  
• Good understanding of Customer data platforms (CDPs) to provide actionable insights for campaigns
  
• Comprehensive knowledge of Outbound marketing, including building databases, cold email marketing, and traditional marketing leading to website conversion
  
• Related experience with marketing technology platforms like Adobe, Tealium, CleverTap, or Braze is a strong plus
  

Benefits

Prime Perks: Empowering Your Journey

• Day 1 HMO coverage
  
• Temporary WFH arrangement
  
• Prime office locations with free gym access
  
• Direct exposure to international clients and cutting-edge technologies
  
• Standard government and Emapta benefits
  
• Career growth opportunities
  
• Diverse and supportive work environment
  
• Fun employee engagement activities
  

Transforming Lives: Join the Revolution

Our client stands at the forefront of finance, offering Canadians a lifeline during financial strains. As the largest online short-term lender in Canada, they provide a swift and secure platform for obtaining up to $1,500 within minutes, ensuring individuals can address unexpected expenses with ease. With a commitment to fair, responsible lending, they empower customers to manage their finances responsibly, offering flexible repayment options and transparent terms. Their dedication to clarity and customer support has garnered over 55,000 positive reviews, reflecting their mission to provide accessible, trustworthy financial solutions to all Canadians.

Welcome to Emapta Philippines!

Discover a world of possibilities at Emapta , where your career takes flight in stability and growth. Join a team that thrives on camaraderie, supporting each other to achieve excellence together. Experience the satisfaction of being recognized for your contributions with competitive compensation packages that reflect your skills and commitment. Immerse yourself in a positive work culture that encourages collaboration, innovation, and personal development. We provide you with the platform for your success, empowering you to reach new heights in a supportive and inclusive environment.

With a wide roster of international clients from various industries and a proven track record of success, Emapta offers a stable foundation for your . Team up with like-minded professionals who are passionate about making a meaningful impact through premium global opportunities at your fingertips. Apply now and create a better future with us.

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