Marketing Data Analyst

icon building Company : Growth Gurus
icon briefcase Job Type : Full Time

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Job Description - Marketing Data Analyst

Are you a data-driven marketing professional passionate about analyzing customer insights and lifecycle marketing We're seeking a Marketing Data Analyst who thrives on transforming complex data into actionable strategies, ensuring our clients achieve optimal marketing campaign success. Join our dynamic team and leverage your analytical skills to shape innovative marketing strategies.

Key Responsibilities:

  • Data Analysis & Reporting: Utilize tools like Google Analytics, Shopify, Klaviyo, and Salesforce to identify trends, audit customer data, and produce insightful monthly and quarterly reports.
  • Customer Segmentation & Lifecycle Strategy: Collaborate with our Growth Gurus team to segment and profile customers, providing strategic insights based on engagement and behavior.
  • Campaign Optimization: Plan and execute lifecycle marketing campaigns, monitoring performance and recommending improvements.
  • Communication & Collaboration: Clearly communicate data insights to internal teams and clients, fostering effective collaboration through platforms like Asana and Slack.
  • Continuous Learning: Commit to ongoing learning, staying up-to-date with industry trends and best practices to contribute to the team's success.

Qualifications:

  • Strong analytical skills and experience using Google Analytics, Shopify, Klaviyo, and similar tools.
  • Proven ability to conduct marketing audits, generate performance reports and develop strategic recommendations.
  • Effective communication skills to simplify complex data insights.
  • Team-oriented approach with a commitment to creative problem-solving.

If you are passionate about marketing analytics and eager to shape impactful strategies through data insights, we'd love to hear from you! Apply today to become a vital part of our team.

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