Marketing Lead

About Lalamove Founded in Hong Kong in 2013, Lalamove is an on-demand delivery platform born with a mission to empower communities by making delivery fast, simple, and affordable. At the click of a button, individuals, small businesses, and corporations can access a wide fleet of delivery vehicles operated by professional driver partners.

Powered by technology, we seamlessly connect people, vehicles, freights and roads, moving things that matter and bringing benefits to local communities in 11 markets across Asia and Latin America.

The User Marketing Lead - Retention is in charge of managing the User Life Cycle by setting business growth opportunities, planning and implementing promos and analysis of cohort data and movement.

• Strategic Planning: Knows how to have a business strategy or business unit hat and set directions for campaigns

• Project Management: Plan, manage and execute promo campaigns to drive the right results for the right audience.

• Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions and recommend campaigns based on data, research and analysis

• Tech Capable: Have baseline tech comprehension to set up promos in the tool
• Detail Oriented: Able to manage details in setting up campaigns and delivering analysis
• Test & Learn Mentality: To be open enough to try new channels & formats and learn from them. A/B testing targeting, strategies and creatives.
• Problem-solver: To be able to find creative execution for User Retention
• User Empathy: To be able to think from a perspective of a user & build user journeys which are seamless.
• High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects.

• A relevant degree in Marketing, Advertising or Business Management
• Minimum 5 years hands on experience in brand / product management handling campaigns involving promos, CRM comms and Rewards Programs
• Experience with data analysis especially post campaign reports and insights correlations
• Clear understanding of role of Promos and Rewards in brand performance

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice:

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