Marketing Manager for BB Channel

Job summary
Responsible for shaping strategy and identifying new opportunities Leads go-to-market strategy and execution Partners with product, operations, and marketing teams
Job seniority: mid-to-senior level
Responsibilities
• Leads market initiatives for new product, features, and monetization strategies • Develops deep market, customer & user insight • Validates future product and feature concepts through customer interviews and data analysis • Prioritizes product roadmap in partnership with product management and business leaders • Identifies highest leverage needle-movers to the business with operations and sales leaders • Develops opportunity assessments and business cases to drive product growth • Creates go-to-market strategy and messaging • Develops innovative campaigns to drive adoption and awareness • Cascades products internally and externally for adoption and engagement
Requirements
• Bachelor's Degree in Business or related field • 5+ years of experience in relevant roles • Direct product marketing experience with a proven track record • Ability to collect and analyze data from multiple sources • Ability to thrive in a fast-paced environment • Ability to position innovative products and tell compelling stories • Excellent presentation and communication skills