Marketing Manager (with BB Marketing experience)

JOB RESPONSIBILITIES:

• Marketing
  • Develop and execute comprehensive marketing plans and go-to-market strategies, including content creation and tactical campaigns, alongside demand generation and practice resources to impact marketing qualified lead generation goals. Monitor and analyze the performance of marketing campaigns and overall marketing plans. Provide guidance and recommendations for continuous improvement.
  • Lead various lead generation efforts including multi-channel, integrated marketing campaigns, webinars,
  • Oversee content creation of blogs, social media posts, case studies, marketing emails, and all other marketing collateral ensuring that it relates to target audience needs and adheres to brand guidelines.
  • Establish, track, and measure appropriate KPIs to understand and report on the marketing impact of the sales pipeline.
  • Design and implement social media marketing strategy that aligns with overall marketing goals.
  • Manage SEO & SEM strategies to improve organic and paid search visibility & drive traffic to our website.
  • Develop and manage the marketing budget and allocation of resources.
  • Work closely with the SG&A team to unify brand messaging, target goals, and report on overall marketing initiative effectiveness.
  • Manage our overall marketing platforms including our HubSpot, Canva, SEMrush, and social media accounts.
  • Manage company's online presence including social media and website pages.
• Other
  • Engage with clients, prospects, and key partners such as Acumatica, Sage, and
  • Monitor and report ROI and KPI's to team
  • Create and enforce brand guidelines for the company to adhere to.
  • Maintain partner marketing

• At least 4 years in B2B marketing, preferably in IT or software technology
• Bachelor's degree in Marketing, Communications or relevant field.
• o Hubspot
  o Google Analytics
  o Semrush