Officer, Growth Marketing

Company : Pdax

Job Type : Full Time

Philippines

Number of Applicants

:

000+

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Job Description - Officer, Growth Marketing

About PDAX At PDAX, we believe that the future of money is digital, and our mission is to empower all Filipinos to grow their wealth through blockchain technology. As one of the first crypto firms in the Philippine market, we feel a sense of duty to our users and to the ecosystem to set the standard for safety, ease of access, and reliability. We expect our team to share in this responsibility and cherish our vision of a more open and equitable financial system. We are looking for new team members that are passionate about cryptocurrency, want to work in a disruptive, fast-growing industry, and thrive in a start-up environment. If this sounds like you, then we'd love to talk! About The Role The Growth Marketing Officer is a pivotal role in driving targeted advertising campaigns and optimizing their performance across various digital channels. This position involves coordinating ad development both internally and externally, ensuring seamless execution from concept to delivery. Key responsibilities include developing and executing performance marketing strategies, coordinating ad placements, and collaborating with creative teams to produce compelling ad creatives. The role also entails analyzing campaign performance, providing insights for optimization, and fostering cross-functional collaboration to align marketing efforts with overall business objectives. The ideal candidate possesses a blend of analytical prowess, creative flair, and strong communication skills to thrive in this dynamic and impactful role. General Responsibilities
Research and identify appropriate advertising platforms, including digital, print, and other relevant mediums.
Negotiate and secure ad placements while ensuring alignment with budgetary constraints and campaign goals.
Develop and execute performance marketing strategies to drive traffic, engagement, and conversions across various digital channels.
Analyze and optimize campaigns regularly to ensure maximum ROI and effectiveness.
Utilize analytics tools and platforms to track campaign performance and provide insights for continuous improvement.
Collaborate with internal teams to understand marketing objectives and target audience segments for ad placement.
Work closely with creative teams, agencies, and freelancers to develop compelling ad creatives that resonate with target audiences.
Coordinate the production process from concept ideation to final delivery, ensuring adherence to timelines and quality standards.
Create weekly and monthly reports across all activities and placements.
Other tasks as assigned or delegated by the department head and/or supervisors.
Qualifications
2+ years experience with advertising media placement agencies or any performance marketing role.
Proficiency in digital marketing tools and platforms, including but not limited to Google Ads, --Facebook Ads Manager, and TikTok Ads.
Strong analytical with the ability to interpret data, draw insights, and make data-driven recommendations.
Manage multiple projects from concept to completion, working with both internal and external creative teams.
Ability to thrive in a fast-paced environment .
Knowledge in cryptocurrency or experience with fintech or digital products will be a plus.
Our Culture
Communication
We prioritize clear and transparent communication, ensuring that there is clarity among everyone we work with.
We aim to have a collaborative environment, where innovative ideas in investment strategies are shared openly and constructively, driving the industry forward.
Customer-focus
We think about how our decisions impact our customers and ensure we provide the best experience that we can.
We believe in building lasting relationships with our clients, constantly learning from and listening to them, and always strive to look out for what's best for both sides.
Commitment
We always aim to do the right thing, and to do the right thing, excellently. We take accountability seriously, and uphold ourselves to high standards, ensuring that we execute with attention to detail.
We are dedicated to the long-term success of our clients in the dynamic world of financial technology, maintaining integrity and professionalism in every aspect of our work.