Offline Marketing - Strategy, First Mile & RTS, SPX Express

Job Description:

• Develop and execute comprehensive offline marketing strategies to promote SPX and drive customer acquisition and engagement.
• Plan and manage offline marketing campaigns/initiatives, including events, activations, partnerships.
• Conduct market research and competitor analysis to identify trends and opportunities in offline marketing channels
• Manage the end-to-end execution of offline marketing campaigns, including budgeting, creative development, and performance tracking
• Monitor and analyze campaign performance, providing insights and recommendations for optimization
• Stay up-to-date with industry trends and best practices in offline marketing, bringing innovative ideas to the team

Requirements:

• Proven experience in offline marketing
• Preferably in the technology/e-commerce or logistic industry.
• Strong creative and strategic thinking skills, with the ability to develop innovative marketing campaigns.
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams and external partners.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Familiarity with offline marketing channels and tactics, including events, activations, and partnerships.