Marketing Executive

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)

The Role:

You will be responsible for supporting the overall brand marketing strategy across omni channel touch points for North America. Reporting into the Brand Marketing Lead of LB US and working very closely with Brand HQ Team, you will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase in your markets.

You are: 

• A great storyteller with a strong consumer instinct 
• Passionate about sharing our culture of confidence and female empowerment in your community
• An ability to think & work strategically, systematically and creatively
• A self-starter, proactive and hands-on approach. Get it done right, and fast!
• A track record of extreme ownership and delivering tangible results
• Strong project management, multitasking and execution abilities
• Strong communication skills to effectively communicate, build strong relationships and influence both internal and external stakeholders

Main Responsibilities:

Support Marketing Initiatives:

• Contribute to US brand strategy by supporting the localization and implementation of Global campaigns and unique local key brand moments
• Stay current on trends, social issues, and consumer trends and identify creative proactive campaigns and initiatives 
• Quarterly and monthly planning support, making decks for internal stakeholders & external partners etc.
• Maintain our internal Brand Awareness Marketing Dashboard, expense tracker, and other internal reports
  
  

Ambassador Program:

• Grow and manage the relationships within our brand ambassador program
• Own day-to-day communications with influencers, facilitating seeding, monitoring and tracking postings, and analyzing performance 
• Work with our HQ team to coordinate monthly seeding, execute global initiatives and coordinate collab postings
  

Social media management & UGC:

• Work with the Social & Community Manager to execute the creation and scheduling of owned social content 
• Coordinate communications with UGC partners and facilitate product shipments and returns
  

Community & Partnerships: 

• Create decks to help pitch Love, Bonito to complementary US brands for potential partnerships and onboard partners on our Loyalty program
• Support recruitment, onboarding and product seedings with tastemakers
• Remotely assist in the preparation and implementation of virtual and in-person community initiatives
  

Public Relations:

• Be the first eyes to proof-read and assist in the localization copy for diverse marketing distributions (press releases, website material, EDM, social media etc.) and press kits.
• Facilitate the exchange of assets like media alerts and lookbooks to our agency on a monthly basis
• Work closely with the Brand Marketing Lead on activation and campaign preparation and logistics that can be done remotely
  

EDM & Loyalty Program:

• Facilitate the process of eDM content localization for review and build
• Support strategy roll-out for our loyalty program, LBCommunity+, to drive brand awareness, traffic, new customer acquisition and customer retention

Requirements

• 4+ years of relevant work experience preferably in an e-commerce / digital company
• Solid hands-on experience in campaign planning and execution
• Experienced in Influencer & PR management
• Excellent communication skills and copywriting skills
• Bonus: Analytical and proficient in Excel and familiar with marketing tools (e.g. Google Analytics)

Benefits

1. Flexible Work Arrangement

• Work from anywhere*!
• Remote work and adjustable hours - as long as present during our core working hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement, Mental wellness support)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme