Outbound Marketing Specialist

JOB OVERVIEW

The Outbound Marketing Specialist is expected to promote business growth by expanding the company’s clientele; primarily generating sales either by cold calling or answering requests in a fast-paced environment.

You should have a friendly and persuasive personality to be successful in this role. This includes understanding the customer’s requirements and presenting solutions to meet their needs. Additionally, have patience and can deal with clients who are assertive and address concerns in a timely, if any.

DUTIES AND RESPONSIBILITIES

The successful candidate will take on the following task/s or duties:

• Research advertising trends in our industry
• Research competitors’ pricing and products and help us with our products/services pricing strategy
• Decide on the appropriate placement of ads and ad expenditure
• Determine what content will reach customers and coordinate the content build
• Develop outbound digital marketing campaigns which would include
• Cold email outreach programs
• Targeted EDM's
• Always on Digital Lead Funnels
• Development and delivery of a regular newsletter
• Publish digital marketing content online via custom campaign landing pages & updating and curating our website
• Integrate our digital marketing activities with our offline sales activities, ensuring that Hubspot (our CRM) is maintained, clean and leveraged
• Measure digital traffic, campaign and funnel performance
• Monitor social media and Google Analytics
• Optimise paid advertising campaigns
• Development of metrics and reporting on the growth and ROI of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Develop advertising budgets and monitor expenses
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests
• Identify new marketing tools and steward existing marketing tools making recommendations as necessary

QUALIFICATIONS

Current tool sets are:

• Funnelytics (design and monitoring of digital lead funnels)
• Hubspot CRM (List Management, Campaigns, Email Workflows and Sequences)
• Canva
• ChatGPT / OpenAI tools
• Google Workspace
• LemList
• Miro Boards for Strategy and Collaboration
• Google Analytics, Ads and Tags Manager

Good to have:

• A candidate who has leveraged Artificial Intelligence for scaling, automation, operational efficiency and to improve the volume of outbound leads and has an interest in testing and keeping up to date with the latest developments in this space.

hammerjack is an innovative Australian company that specialises in offering top-tier skilled professionals in various fields, including but not limited to Administration, Finance and Accounting, IT Programming, Engineering, Sales and Marketing, and many others.

Whether you prefer a hybrid or work-from-home setup or the full office experience, hammerjack provides all employees with the opportunity to enjoy the benefits of an eco-friendly workplace, a playroom, free meals, and unlimited access to a built-in bar stocked with drinks and snacks.

It's a place where professionals are inspired to advance and innovate, adapting to the "new normal" of today's world.

What’s in it for you?

• Competitive Salary
• Hybrid Work Arrangement

• Retention Bonus (Up to Php 100,000)
• Health Coverage for you and one of your qualified dependents on Day 1
• Day shift (AU Time zone) + Fixed Weekends Off
• Paid Time Offs - can be converted into cash
• Government Mandated Benefits – 13th-month pay.
• Group Life Insurance

Additional Perks and Benefits:

• Work from Home Equipment Provided
• Free Access to Bar (Unli Premium Coffee, Soda, Tea, and Booze)
• Free Meal every Wednesday
• Monthly Employee Engagement activities
• Wellness Programs
• Townhall Events
• Christmas Events, Year-end Parties
• Outings
• Team Building
• Acoustic Jamming Sessions

Job Type: Full-time

Salary: From Php40,000.00 per month

Benefits:

• Company Christmas gift
• Company events
• Health insurance
• Life insurance
• Staff meals provided
• Work from home

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• 13th month salary
• Anniversary bonus
• Overtime pay

Experience:

• Digital marketing: 1 year (Preferred)
• Lead Generation: 1 year (Preferred)