Senior Digital Marketing Specialist

Senior Digital Marketing Specialist (Onsite)

Brand Management (Marketing & Communications)

The role needs strong communication skills and ability to work in a cross-cultural environment. The role is expected to have regular and independent communication with management, peers, and other functions.

You’ll need to be pro-active, have a client-focused mind, and create and maintain strong and effective relationships with the team.

Duties and Responsibilities:

• Create, build, and implement digital marketing and email strategy.
• Conduct keyword research using search engine commands and keyword tools.
• Strategize compelling keyword-optimized content for website, blogs, and articles.
• Execute and maintain strategic social media campaigns.
• Implement and utilize analysis tools to extract and analyze relevant data to develop reports.
• Prepare, plan, and manage the publication of all publicity materials to maximize brand promotion.
• Develop and implement internal marketing programs.
• Utilize a range of online techniques to raise brand awareness.
• Provide support to the Marketing Manager to help generate potential leads.

Requirements:

• Candidate must possess a postgraduate diploma or at least a bachelor’s degree in Marketing Management, Business Management, or anything related.
• At least 7 years of working experience in the related field is a must.
• Prior experience in digital marketing and leadership are required.
• Experience in SEO, PPC (pay-per-click), email marketing, Google AdWords, content management systems, and social media is ideal.
• Graphic design experience is an advantage.
• Knowledgeable in Adobe Applications and skillful in web development
• Strong written and verbal communication skills
• Experience in MS Office, Editing, and Photoshop
• Highly motivated, resourceful, and results-oriented
• Well-developed time management and organizational skills
• High level of enthusiasm and passion for digital marketing
• Ability to apply critical thinking to both analytics and creative problem solving
• Willing to work on-site from 7:00 am to 3:00 pm, Monday to Friday, in Eastwood, Quezon City

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