Senior Marketing Manager

JOB OBJECTIVE/ PURPOSE:

The Senior Marketing Manager oversees the creation and implementation of the marketing strategy for the investments being managed by the company and its other entities. S/he is responsible for the overall management of all strategic Operational Sales and Marketing activities of the Company and its projects and responsible for developing, implementing and executing strategic marketing plans to attract potential customers and retain existing ones. An individual contributor, s/he will specifically focus on the Resort Leasing Platform and Distressed Real Estate properties, which will entail developing the brand of the business and marketing campaigns on various social media platforms.

JOB RESPONSIBILITIES:

• Managing the company's online presence through social media platforms such as Facebook and Instagram.
• Must be able to curate highly effective content across social media platforms.
• Develop and manage sales/marketing operating budgets.
• Plans and oversees advertising and promotion activities including television, radio, OOH, print, online, electronic media, and direct mail.
• Initiates advertising and promotional campaigns in-partnership with merchants to achieve goals.
• Develop and recommend pricing strategy to produce the highest possible long-term market share.
• Achieve satisfactory market share in relation to pre-set standards and industry and economic trends.
• Ensure effective control of marketing results and take corrective action to guarantee that the achievement of marketing objectives falls within designated budgets.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Guide preparation of marketing activity reports and present to the Management team.
• Establish and maintain a consistent corporate image throughout all promotional materials, and events.
• Direct market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Analyze and control expenditures to conform to budgetary requirements.
• Work with Sales team to prepare periodic sales report showing sales volume, potential sales, and areas of expansion.
• Review and analyze sales performances against programs and plans to determine effectiveness.
• Promote and enhance the brand and brand image.
• Build measurement frameworks to monitor and measure campaign/initiatives effectiveness.
• Creates and evaluates marketing activities and develops innovative ways to further improve brand awareness and market communications to target customers.
• Prepare and update weekly and monthly reports detailing data including transacted properties, leads and inquiries.

REQUIREMENTS: 

• Bachelor's degree in marketing or any other related course.
• 3-5 years' experience in sales or lead generation, preferably in the vacation rental or hospitality industry and holding a head of department post.
• Good command of the English language in both oral and written communication.
• Knowledge of customer relationship management (CRM) systems.
• Excellent interpersonal, organization and planning skills.
• Basic research and analytical competency.
• Well-versed in social media management and copywriting.
• Basic knowledge of SEO and digital advertising is preferred.
• Must be interested in technology, startups and early-stage venture capital.
• Ability to work independently and collaboratively in a dynamic team environment.
• Must be adept with Microsoft 365 and OneDrive.