Senior Marketing Manager

Informa Senior Marketing Manager Philadelphia , Pennsylvania Apply Now

Reference #: 743999978293243Company DescriptionInforma is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.Taylor & Francis is one of the world's largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we've been doing this in an unbroken arc since 1798.Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we'd love to hear from you.Job DescriptionWe have an exciting opportunity to join our Americas Marketing Team as a Senior Marketing Manager. Expertly leading on Planning B2C for the Americas region, this role will be responsible for the ResearcherRegional Marketing team, developing and implementing marketing strategies for the Americas region. They are expected to identify customer needs in this region and ensure marketing and customer engagement strategies support growth, working in close partnership with specialist marketing teams. They lead the Regional Marketing Manager campaign planners to ensure campaign briefs delivered to the specialist marketing functions clearly articulate outcomes and business drivers to support development and growth in their region.What you will be doing:Lead a team of Regional Marketing Managers to define and implement region-specific marketing plans for B2C Researcher audiencesin the Americas.Align marketing activities to achieve journal article submissions and revenue targets within the region.Build out meaningful OKRs with quarterly objectives and monitor progress toward achieving key results.Support Regional Marketing Managers to develop campaign strategies, including testing, for digital marketing and CRM teams who then execute and optimize campaigns.Track and monitor marketing campaign performance using insights from the performance team, thinking in an agile way to pivot and change plans accordingly.Prepare and present regional reports for quarterly update meetings.Develop and support the team in the implementation of the regional marketing strategy to drive growth for the specific segment of focus.Ensure go-to-market strategies are in place, considering regional distinctions, for successful launch.Maintain collaborative working relationships with Digital Marketing, CRM & Propositions team to ensure regional work is executed in a timely manner to support growth ambitions.Coach, mentor and train team members, driving a best-in-class regional marketing team.Ensure key stakeholders across the business understand the team's regional marketing plans as well as regional marketplace considerations, customers, and competitors, and how insights from each help to inform the plan.Accountable for managing own learning, taking responsibility to identify and develop skills gaps.QualificationsWhat we are looking for:Familiaritywith academic publishing with at least some previous journal marketing experience requiredAbility to gather and analyze data to ensure an evidence-based, strategic regional marketing strategy is in place.Ability to motivate others, successfully work across tea s and functions, and manage marketing resources to achieve maximum impact.Excellent communication and presentation skills.Results-oriented and independent marketer who can think outside the box, and who takes initiative to achieve results.Flexible and adaptable with the ability to influence and work in a matrixed environment.Self-driven ensuring strategies are successfully implemented to achieve long-term sustainable results.Always looking for process and workflow improvements to support operational efficiency.Additional InformationWhat we offer in return:Annual salary of $95000 - $105000 commensurate to experienceAn excellent work/life balance with a fantastic, flexible working culturePaid sick timeAmple paid time off3 additional discretionary days for the holiday season at the end of the yearUp to 4 weeks of paid parental leaveMedical & vision benefits4 volunteering days per year401(k) matchFlexible working scheduleSeasonal social and charitable eventsTraining and developmentWork/life balance:At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.Training And Professional Development:We're passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We'll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support and coaching that will get you where you want to be.What you should know:All candidates must have right to reside and work in the USApplications are reviewed on a rolling basis.Closing date for applications is 19 April 2024Being Yourself at Taylor & FrancisIf you're excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don't fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site:Or better yet check out our LinkedIn 'Life' Page, highlighting our accomplishments, employees, and company