Trade Marketing Executive

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Trade Marketing Executive

Apply locations PH - Taguig - BGC time type Full time posted on Posted 30+ Days Ago job requisition id JR-041273

• Supports the On-Trade team by understanding the channel needs and proactively providing the right tools and expertise that will help activate PRPI’s brands in the right outlets. Tools to be aligned with the Trade Marketing Manager for resource planning and timelines.

• Works closely with the brand marketing, sales and legal teams to ensure that merchandising and brand guidelines relevant to the activations and events are clearly up to date, aligned and compliant.

• Manages multiple third-party agencies that provide event management, activation and manpower support for the programs, such as but not limited to, tasting opportunities, events, launches, etc.

• Supports the deployment of visibility and activation assets through the brand marketing and on trade sales teams, and monitors effectiveness of usage.

• The position demands an organized and disciplined approach to support and gatekeep multiple activations / events following the consumer journey.

• Provides market intelligence after trade visits and randomly checks the placements of merchandising materials and PRPI products specifically in the on-trade channel, as well as, various consumer and trade events.

 

Job Posting End Date:

Target Hire Date :

2024-04-01

Target End Date :

About Us

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20.

Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders.

The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), “Good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis.

Pernod Ricard is also a United Nation’s Global Compact LEAD company.