Account Director

Introduction 

Greenpark's continued success is dependent on the strength and depth of our valued long-term client relationships. 

Our clients trust us because we deliver top quality Brand Publishing, SEO Insights, Content Production and Paid Media campaigns, with a positive attitude and the tenacity it takes to make great work happen - and great work is common goal that fuels us all!  

Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges and competitors. 

Our ambition is to be engaged across every aspect of our clients business where we have the expertise and skills to such an extent that we become indispensable to them. 

This role description covers the main aspects of the Account Director
role. However, a job description is not a box that you are put in – it is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.  

Why The Job Exists: 

• To ensure that our clients
  receive truly outstanding levels of service from the first meeting through to final delivery, developing successful projects that makes THEM look good. 

• To maximise opportunities for growth of our clients through the development of strong and productive relationships with key stakeholders. 


• To
  support the development and implementation of best practice processes for our clients.   

What The
Job Covers: 

• Client relationships 

• Oversight and quality control of work delivery 

• Growth strategies for our clients 

• Financial account health 

• Internal project reporting and communications 

 
Reporting and Communication Structure 

• The Account Director (AD) reports into the Head of Client Services (HCS). 

• Performance and progression are reviewed by the HCS. 

• The AD  reports into the HCS on a weekly basis. The AD must keep the HCS up to date on the progress and health of the accounts, projects, and individual client relationships. 

• The HCS and other department leads will review work before delivering to client. 

• The AD is accountable for the individual client relationship and needs to ensure to be kept informed by the team. 

• Overall account issues or concerns should be escalated to the HCS or any other relevant department leads. 

Key Responsibilities 

• Establish and grow strong relationships with our clients by maintaining day-to-day communications.  

• Receive and review incoming briefs from clients. 

• Lead the response to the briefs to ensure the highest quality output. 

• Demonstrate leadership to a multi-disciplinary team, ensuring team members are assigned work appropriate to their level and experience and keeping them motivated and challenged. 

• Participate in senior client and internal meetings to provide oversight and guidance were . 

• Develop senior client and industry understanding of individual objectives and challenges within their business. 

• Demonstrate industry and brand knowledge and their core competitor sets. 

• Pro-actively keep abreast of latest industry trends and developments and share knowledge with the team and senior clients. 

• Apply Global focused strategies to improve performance and ROI of the business. 

• Work closely with Head of Client Services and other department leads to optimise any revenue opportunities within the agency. 

• Provide mentorship to the team to maximise growth, and harness strength and opportunities for each team member. 

• Identify and apply best practices for internal and external SOP. 

Business Development and Commercial Performance 

• Pro-actively identify and pitch potential upsell opportunities for existing and new clients. 

• Full accountability for achieving the set handling targets for existing clients, potential upsell and new business. 

• Strategise and plan how to reach the set handling targets.  

• Ensure client satisfaction and sustain high quality work, measurable via client review forms. 
    

Financial 

• Oversee the financial performance of client projects to ensure 4MF targets are achieved. 

• Report to the HCS APAC and finance team on financial health of our clients. 

• Lead client conversations related to finance and or any additional or unexpected expenditures. 

• Support on business forecasting within the 4MF and report to HCS APAC on weekly base. 

• Lead project efficiencies to ensure business is profitable and support developing optimisation plans were . 

Performance review and personal development 

• Develop successful client relationships, measured through client feedback and NPS. 

• Leading and contributing to contract renewals and growth of client accounts and projects. 

• Work cohesively within the GPC Group Partnership. 


• Demonstrate good interpersonal / communication skills. 

• Being a positive and solution driven team player. 

• Demonstrate the core values of Greenpark. 

• Achievement of handling targets set in the 4MF.