Number of Applicants
:000+
Assistant Product Manager page is loaded
Main Purposes of the Job:
· Co-lead in innovation, activation, advertising, and promotion for the deployment of the Brand Marketing Plan and budget.
· Development & timely implementation of IMC Campaign, New Product Launches in coordination with cross functional teams in local market and SSEAHK business unit.
· Co-owner of Category P&L in Western Taste Elevation Marketing team.
Detailed Job Responsibilities:
Business Performance
- Co-own the P&L (top line & bottom line) with GPM to ensure that key business KPI's are met -- revenue, profit, market share and brand health.
- Responsible for Brand Operations such as managing budgets (total A&P), sales tracking for SSEAHK BU priority markets (PH, TH, MY, SG, HK)
- Participate in monthly commercial review to ensure gatekeep our brand performance.
Innovation Development
- Assist the GPM by contributing to the development of Innovation strategies to grow the Heinz Masterbrand in SSEAHK.
Innovation Management
- Assist the GPM in NPD launches from "Ideation" through to full in-market launch by coordinating with cross-functional teams to manage the projects deliver on time.
- Track market performances and P&L.
- Work closely with Commercial Sales team (BDMs) to support localized NPD Launch Plan.
- Lead the development of NPD selling stories (net of L&Ls) to support and enable Sales team.
Brand Strategy Development
- Co-lead the development of regional brand strategy of Heinz Western TE portfolio and its annual marketing plan in relation to its 6Ps/marketing mix (proposition, product, pack, price, promotion, and place) based on key consumer insights to strengthen the brand equity and improve overall communication with consumers.
Brand Management
- Oversee paid media advertising campaigns on Digital and social media.
- Liaise with sales (BDMs) for any BTL requirement from MKT including but not limited to POSM artwork, sampling execution, communication deployment.
- Co-lead and execute brand plan and budget, especially by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights.
- Support CM/BDMs in designing local brand marketing execution plan.
- Responsible for content hygiene maintenance of KHC Meta assets (social media management).
Requirements:
Associate
Full-time
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes .
ABOUT US
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
WHY US
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.
Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
INCLUSION MATTERS TO US
Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives.
Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry.
We’re committed to:
Share this job with your friends
Copyright © 2024 Grabjobs Pte.Ltd. All Rights Reserved.