RocketAMS is an Australian Amazon agency built by former Amazon employees. We partner with established brands and businesses who want a proactive, experienced partner to own their Amazon channel. We grow through credibility, measurable performance, and long-term relationships.
Our agency in three words: Proactive. Performance. Partnership.
About the Role
We’re looking for a B2B Marketing Coordinator to support the B2B Marketing/Brand Manager in building and running RocketAMS’s lead generation and brand awareness engine. This is a hands-on, execution-heavy role that spans LinkedIn content, cold outreach, paid advertising support, and case study/content production.
You’ll be the operational backbone of our B2B marketing function, the person who makes sure content goes out consistently, outreach runs smoothly, campaigns are set up correctly, and nothing falls through the cracks. You’ll work closely with the Brand Manager, who oversees strategy and quality, while you own the day-to-day execution.
Key Responsibilities
LinkedIn Ecosystem
Draft and schedule LinkedIn posts for the RocketAMS business page and key personal profiles (in collaboration with the Brand Manager and leadership)
Research and maintain a content bank of post ideas drawn from client wins, internal data insights, and team knowledge
Identify and model high-performing LinkedIn profiles and pages targeting a similar ICP (e.g. FMCG consultants, retail leaders, mid-market marketing agencies)
Coordinate with stakeholders to conduct content interviews, pull transcripts, and distill key insights into draft content.
Cold Outreach & Lead Generation
Execute LinkedIn outreach campaigns via HeyReach - build target lists, write sequences, monitor replies, and coordinate with the sales team
Execute cold email campaigns via Instantly - write and test copy, and manage campaign hygiene
Source and prioritise target companies and contacts using available data tools
Support Account Based Marketing efforts by researching high-value target accounts
Paid Advertising Support
Assist with the setup and management of Google Ads, Meta Ads, and LinkedIn Ads campaigns
Monitor ad performance, compile reports, and flag underperforming campaigns
Coordinate with our Meta Ads partner on creative and funnel assets
Review ad funnels and landing pages before launch to ensure brand alignment
Case Studies & B2B Content
Coordinate the production of case studies, written testimonials, and B2B video content
Gather data, draft written case studies, and manage the review/approval process with clients
Maintain a content calendar and ensure consistent publishing cadence
Industry Partnerships & Events
Support logistics and follow-up for networking events, trade shows, and industry partnerships
Manage referral partner communications and track partnership activity
Reporting & Operations
Compile weekly marketing activity reports for the Brand Manager
Track key metrics across all channels (outreach volume, response rates, lead quality, ad performance)
Participate in weekly structured reviews and lighter async check-ins throughout the week
What You Own vs. What Stays with the Brand Manager
Daily campaign execution and monitoring
Drafting content, outreach sequences, and ad copy
Building and maintaining target lists
Setting up campaigns across all platforms
Data gathering for case studies and reports
Scheduling and publishing content
Tracking metrics and compiling reports
Skills & Experience
Required
2-4 years of experience in B2B marketing, demand generation, or digital marketing coordination
Hands-on experience with LinkedIn as a B2B marketing channel (content and/or outreach)
Experience with cold email and outreach platforms
Experience with LinkedIn outreach tools
Familiarity with paid advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)
Strong written English - ability to draft professional, human-sounding copy that avoids jargon and AI-generated tone
Comfortable using AI tools as drafting assistants, with the ability to review and refine output and avoid overreliance on AI
Highly organised with strong attention to detail and the ability to manage multiple campaigns simultaneously
Nice to Have
Experience in an agency environment or supporting B2B services businesses
Familiarity with Amazon, eCommerce, or FMCG sectors
Experience producing case studies or B2B video content
Exposure to Account Based Marketing strategies
What Success Looks Like (First 90 Days)
A consistent cadence of at least one LinkedIn post per week across business and personal profiles
Cold outreach campaigns running smoothly across both LinkedIn (HeyReach) and email (Instantly)
Paid ad campaigns monitored and reported on weekly
At least one case study or written testimonial in progress or published
A content bank of post ideas built from internal team knowledge and competitor research
Clear, structured weekly reports delivered to the Brand Manager
A steady flow of qualified conversations beginning to emerge
What We’re Looking For in a Person
Execution-focused: You get things done without needing to be chased
Detail-oriented: You care about quality and brand consistency in everything that goes out
Proactive: You flag issues, suggest improvements, and don’t wait to be told what to do
Coachable: You take feedback well and can quickly adapt to RocketAMS’s brand voice and standards
Communicative: You’re responsive on Slack/async tools and keep the Brand Manager informed without being asked
Curious: You stay across B2B marketing trends, test new approaches, and bring ideas to the table
Working Rhythm
Weekly structured review with the Brand Manager (video call)
Lighter async check-ins throughout the week via Slack
Access to internal tools: Instantly, HeyReach, Google Ads, Meta Ads, LinkedIn, Fireflies, and Claude
You’ll have autonomy in day-to-day execution, with clear guardrails and quality checkpoints established by the Brand Manager.
Does this sound like you? We’d love to hear from you!
Competitive salary, commensurate with experience
Clear pathway from contract to full-time employment
Fully remote working environment
Paid Time Off
Professional development opportunities within a leading Amazon management agency
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