Brand and Marketing Manager

Company : Monroe Consulting Group

Job Type : Full Time

Manila, Metro Manila

Number of Applicants

:

000+

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Job Description - Brand and Marketing Manager

Executive search firm Monroe Consulting Group is recruiting for a Brand & Marketing Manager on behalf of a multinational growing start-up cosmeceuticals company. The role will report to the CEO and will play a pivotal role in shaping and executing brand strategy from conceptualization through implementation to post-campaign analysis. Role will be proactive and hands-on approach to drive brand growth and market presence. Working setup is hybrid (mostly remote/WFH).

Key Responsibilities:

Develop and implement comprehensive brand strategies that align with the company's vision and market goals.

Conduct market research to identify trends, consumer insights, and competitive landscape.

Plan and execute marketing campaigns to increase brand awareness and engagement.

Collaborate with CEO and distributor to ensure cohesive and effective campaign execution.

Oversee the creation of marketing content, including digital, print, and social media assets.

Ensure all content is consistent with brand guidelines and voice.

Identify and establish strategic partnerships and collaborations to enhance brand reach and credibility.

Manage relationships with influencers, media, and other external partners.

Monitor and analyze the performance of marketing initiatives using key metrics and KPIs.

Prepare and present reports on campaign effectiveness, ROI, and market feedback.

Manage the marketing budget, ensuring cost-effective allocation of resources.

Track and report on budget expenditure and campaign financial performance.